Commercial Program Lead - Beverage Sales (Multi-Market)

TEAM; New York (NY); On-site; USD 72,000 - 88,000; Full time

Job summary

TEAM is recruiting a Program Manager to own the commercial results of a Retail Specialist program for Bacardí in the off-premise channel. You will lead a multi-market team, translate volume data into field actions, and serve as day-to-day client contact to drive growth and renewal.

You will build plans with Retail Specialists, present insights to the client, and ensure execution while managing schedules and budget. You will travel to markets regularly to support the program.

Qualifications

• Bachelor’s degree or equivalent experience.
• 4+ years in beverage alcohol, CPG, or field sales, including at least 2 years managing a field team (remote and multi-market preferred).
• Advanced Excel: pivot tables, XLOOKUP, SUMIFS, and building trackers and charts from raw data exports.

Responsibilities

• Own program KPIs across the account footprint: volume (cases), points of distribution, rate of sale, and display and feature execution.
• Pull and analyze volume and depletion reports on a regular cadence. Identify trends by market, account, and SKU: what is growing, what is slipping, and where distribution is missing.
• Turn findings into specific field actions: which accounts to prioritize, which SKUs to sell in, where to push displays, and where to shift hours. Follow up to confirm execution and measure the impact.
• Build account and market plans with each Retail Specialist and set individual targets.
• Spot new opportunities (accounts, SKUs, seasonal moments, competitive gaps) and bring them to the Director and client with a clear recommendation.
• Serve as the primary day-to-day contact for Bacardí brand, customer marketing, and sales teams, and for distributor partners.
• Lead status calls, monthly highlights, and quarterly business reviews. Tell a clear story of what the program delivered, what it learned, and what comes next.
• Come to the client with ideas, not just updates. Anticipate needs and solve problems before they elevate.
• Present the program’s capabilities to brand, sales, and local market teams to build support and grow the program’s role in the business.
• Contribute to program renewal and growth by documenting results and identifying where the program can expand.
• Recruit, hire, onboard, train, and retain Retail Specialists across multiple markets.
• Coach the team on commercial skills: account conversations, sell-in, merchandising, and working alongside distributor reps.
• Spend time in market with the team through work-withs and account visits.
• Set clear expectations and hold the team accountable through scorecards, regular one-on-ones, and direct performance management.
• Build strong relationships with local Bacardí and distributor teams so Retail Specialists are part of each market’s plan.
• Manage schedules, hours, and program budget against plan; flag variances early.
• Ensure field reporting is complete, accurate, and on time (GoSpotCheck, Weekly Action Report, Smartsheet).
• Manage giveaway and POS inventory, and ensure compliance with state alcohol regulations and company policies.
• Build client-ready presentations, recaps, and program reports independently.

Skills

Analytical thinking

Client-facing

Travel readiness

Education

Bachelor’s degree or equivalent experience

Tools

Excel

PowerPoint

GoSpotCheck

Smartsheet

Power BI

Nielsen/Circana data tools

Job description

TEAM is recruiting a Program Manager to own the commercial results of a Retail Specialist program for Bacardí in the off-premise channel. You will lead a multi-market team, translate volume data into field actions, and serve as day-to-day client contact to drive growth and renewal.

You will build plans with Retail Specialists, present insights to the client, and ensure execution while managing schedules and budget. You will travel to markets regularly to support the program.