Commercial CRM Lead: B2B Journey Strategy & Activation

Lincoln Motor Company; Dearborn (MI); Híbrido; USD 116.000 - 218.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision coverage

Vehicle discount program

Tuition assistance

Paid holidays

Descripción de la vacante

Ford Motor Company is seeking a Commercial CRM Manager to own the customer journey strategy and activation across commercial pillars. You will bridge customer experience, business goals, and technical execution to design blueprints that our teams will build.

You will define lifecycle stages, segmentation, governance, and a quarterly roadmap while partnering with GDIA/Pro360 and ProTech to close data gaps. Leadership level 6 with strong benefits is offered.

Formación

• Bachelor's degree required.
• 5+ years in CRM, lifecycle, or marketing automation; 3+ years in B2B or account-based marketing.
• Proven ownership of journey strategy through blueprints, segmentation, and roadmaps.
• Proven ownership of live multi-step journeys from spec through launch and optimization.
• Track record managing a shared campaign calendar across competing stakeholders.
• Working knowledge of CRM/MarTech stacks: accounts, contacts, leads, opportunities, lifecycle stages.

Responsabilidades

• Own journey strategy and roadmap across multiple B2B audiences.
• Define lifecycle stages and moments that matter for priority segments.
• Build current- and target-state journey blueprints and identify gaps across touchpoints.
• Own segmentation and contact governance framework and quarterly roadmaps.
• Support measurement strategy with metrics, controls, and attribution.
• Lead activation of lifecycle journeys across acquisition, onboarding, adoption, cross-sell, retention, and win-back.
• Design triggers, entry/exit criteria, decision splits, and channel logic.
• Maintain journey documentation and change logs for auditability.
• Manage master campaign calendar, sequencing, and suppression frameworks.

Conocimientos

CRM expertise

Lifecycle marketing

Marketing automation

Analytical fluency

Strategic clarity

Operational rigor

Systems thinking

Educación

Bachelor's degree

Herramientas

CRM platforms

Descripción del empleo

Ford Motor Company is seeking a Commercial CRM Manager to own the customer journey strategy and activation across commercial pillars. You will bridge customer experience, business goals, and technical execution to design blueprints that our teams will build.

You will define lifecycle stages, segmentation, governance, and a quarterly roadmap while partnering with GDIA/Pro360 and ProTech to close data gaps. Leadership level 6 with strong benefits is offered.