Commerce & Retail Media Strategy Director

Connect at Publicis Media; Seattle (WA); On-site; USD 150,000 - 210,000; Full time

Job summary

Spark Foundry in Seattle seeks a Director of Commerce Marketing to lead growth and retention for key commerce accounts. You will spearhead search strategies across organic and paid channels, with heavy Amazon, Triad, and other commerce platforms, while guiding engagement and trusted advisor relationships.

The role requires deep experience in commerce-based paid search, leadership, and a track record of building client partnerships in a fast-paced agency setting.

Qualifications

• 8+ years of progressive levels of paid search experience with several years in the Commerce space.
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required.
• Experience with organic and paid search.
• Experience applying search marketing to brand-building and direct response initiatives.
• Experience with Amazon AAP/Display a plus.
• Strong command of search engine research and reporting resources.
• Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
• Deep experience with at least one major bid management tool.
• Demonstrated leadership and management skills.
• Demonstrated business acumen and a track record of success in the media/marketing services profession.
• Solid interpersonal and teamwork abilities.
• Ability to lead new business development process, with demonstrated ability to win new clients.
• Ability to build and strengthen client relationships.
• Maintain healthy senior relationships with key industry partners and search engines.

Responsibilities

• Overall control of workflow and responsibilities within the assigned group. Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
• Ensure that projects are produced completely and efficiently.
• Set strategic principles for client search initiatives based on objectives
• Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
• Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the Commerce industry
• Grow agency Commerce business through new business and organic client growth
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
• Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view

Skills

Paid search experience

Commerce space

Amazon AMS

Criteo

Organic search

Brand-building

Direct response

Amazon AAP/Display

Search engine research

ComScore

HitBox

AdGooroo

Bid management tool

Leadership

Business acumen

Teamwork

New business development

Client relationships

Industry partnerships

Tools

ComScore

HitBox

AdGooroo

Amazon AMS

Criteo

Amazon AAP/Display

Bid management tools

Job description

Spark Foundry in Seattle seeks a Director of Commerce Marketing to lead growth and retention for key commerce accounts. You will spearhead search strategies across organic and paid channels, with heavy Amazon, Triad, and other commerce platforms, while guiding engagement and trusted advisor relationships.

The role requires deep experience in commerce-based paid search, leadership, and a track record of building client partnerships in a fast-paced agency setting.