Commerce Media Lead - Remote Retail Growth

fgf brands; Oregon; Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401k program

Tuition reimbursement

Discount program

Job summary

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across our key retailers in the US and Canada. The role focuses on growing household reach, improving media efficiency, and demonstrating impact on sales, while collaborating with creative, Sales, Brand and Shopper Marketing teams.

The ideal candidate has 5+ years in CPG, understands P&Ls, and has hands-on experience with Walmart Connect, Kroger Precision Marketing, Loblaw Advance, and Instacart Ads.

Qualifications

• 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
• Commercial mindset; understands P&Ls, trade and how media drives sales and household growth, not just clicks.
• Fluency with CPA, HHP and incrementality.
• Experience leading agencies or external partners and holding them accountable to business outcomes.
• Degree in Marketing, Business or related field, or equivalent experience.
• Some travel required (15%) within Canada and the USA.
• Remote role with occasional visits to Toronto Office.

Responsibilities

• Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club and emerging networks.
• Build annual and quarterly media strategies that connect brand objectives with customer plans.
• Own the commerce media budget and optimize for CPA and household growth.
• Lead strategic conversations with retail media networks and negotiate terms.
• Partner with creative and media agency teams to align on one plan across channels.
• Align with Sales, Brand and Shopper Marketing to tell a consistent story from first impression to checkout.

Skills

CPG experience

Brand Manager

eCommerce sales

CPA

HHP

Incrementality

Agency leadership

Education

Degree in Marketing/Business or related field

Tools

Walmart Connect

Kroger Precision Marketing

Loblaw Advance

Instacart Ads

Job description

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across our key retailers in the US and Canada. The role focuses on growing household reach, improving media efficiency, and demonstrating impact on sales, while collaborating with creative, Sales, Brand and Shopper Marketing teams.

The ideal candidate has 5+ years in CPG, understands P&Ls, and has hands-on experience with Walmart Connect, Kroger Precision Marketing, Loblaw Advance, and Instacart Ads.