Commerce Media Lead – Remote Growth & ROI

fgf brands; Oregon; Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits and HSA

401k program

Tuition reimbursement

Discount program

Job summary

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across our U.S. and Canadian retailers.

You will collaborate with Sales, Brand and Shopper Marketing teams and our creative agency partner to improve media efficiency, expand household reach, and demonstrate the impact of media investment on sales. The role focuses on commerce media now, with opportunities to shape a broader strategy as the business evolves.

Qualifications

• 5+ years of CPG experience, ideally as a Brand Manager or eCommerce Sales Manager.
• Understanding of P&Ls, trade and how media drives sales and household growth.
• Experience leading agencies or external partners and holding them accountable to business outcomes.
• Degree in Marketing, Business or related field; 15% travel within Canada and USA.

Responsibilities

• Set the long-term vision for commerce media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart and emerging networks.
• Build annual and quarterly media strategies aligned to brand objectives and customer plans.
• Own the commerce media budget and optimize spend for CPA and reach.
• Lead negotiations with retail media networks and build joint business plans that drive category growth.
• Collaborate with creative and media agency partners to ensure a single, cohesive plan.

Skills

Commercial mindset

Data-driven

Agency management

Stakeholder communication

Education

Bachelor's in Marketing/Business

Tools

Walmart Connect

Kroger Precision Marketing

Loblaw Advance

Instacart Ads

Job description

FGF Brands is seeking an experienced Retail Media Manager to lead commerce media across our U.S. and Canadian retailers.

You will collaborate with Sales, Brand and Shopper Marketing teams and our creative agency partner to improve media efficiency, expand household reach, and demonstrate the impact of media investment on sales. The role focuses on commerce media now, with opportunities to shape a broader strategy as the business evolves.