CMO: Scale $100M+ CPG Brand to $250M+ (Equity)

Everyday Dose; Austin (TX); Presencial; USD 350 000 - 700 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive compensation

Performance bonus

Meaningful equity

Resumo da oferta

Everyday Dose in Austin, TX, seeks a CMO who has already led a $100M+ CPG brand through the transition from DTC to omnichannel retail and knows how to build the organizational, creative, and operational backbone for sustained growth. You will design the 12–18 month org roadmap, hire senior leaders, create cross-functional rituals, and drive a fast, brand-first growth engine across retail, DTC, and content.

Your mandate is to grow from $100M to $250M+, optimize CAC/LTV, and partner with the CEO

Qualificações

• 10–15+ years in CPG marketing, with at least one role owning $50M–$250M growth
• Led a brand through DTC → omnichannel retail transition
• Proven ability to build and scale marketing orgs from 20 → 60+
• Deep understanding of growth marketing and creative testing
• Strong brand storyteller who can translate emotion into execution
• Experience with UGC creator ecosystems, paid social engines, and retail marketing
• Competence with forecasting, modeling, and data-driven decision making
• Known for clarity, speed, and building high-trust, high-output teams

Responsabilidades

• Own and evolve the Everyday Dose Brand
• Build a High-Performance Growth Engine
• Build a World-Class Retention Org
• Lead Integrated Creative + Content
• Drive Retail & Wholesale Marketing Strategy
• Build a Strong Marketing Organization
• Be a Strategic Partner to CEO & President
• Design the full 12–18 month org roadmap, hire senior leaders, create cross-functional rituals, replace complexity with clarity
• Collaborate with CEO on big brand moments, partnerships, and long-term narrative

Conhecimentos

Brand strategy

Growth marketing

Omnichannel retail

Team leadership

UGC/creator ecosystems

Data-driven decision making

Forecasting & modeling

Ferramentas

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

CTV campaigns

Influencer marketing

Affiliates

Descrição da oferta de emprego

Everyday Dose in Austin, TX, seeks a CMO who has already led a $100M+ CPG brand through the transition from DTC to omnichannel retail and knows how to build the organizational, creative, and operational backbone for sustained growth. You will design the 12–18 month org roadmap, hire senior leaders, create cross-functional rituals, and drive a fast, brand-first growth engine across retail, DTC, and content.

Your mandate is to grow from $100M to $250M+, optimize CAC/LTV, and partner with the CEO