Chief Marketing Officer (CMO)

Everyday Dose; Austin (TX); Vor Ort; USD 350.000 - 700.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Performance bonus

Meaningful equity

Zusammenfassung

Everyday Dose in Austin, TX, seeks a CMO who has already led a $100M+ CPG brand through the transition from DTC to omnichannel retail and knows how to build the organizational, creative, and operational backbone for sustained growth. You will design the 12–18 month org roadmap, hire senior leaders, create cross-functional rituals, and drive a fast, brand-first growth engine across retail, DTC, and content.

Your mandate is to grow from $100M to $250M+, optimize CAC/LTV, and partner with the CEO

Qualifikationen

• 10–15+ years in CPG marketing, with at least one role owning $50M–$250M growth
• Led a brand through DTC → omnichannel retail transition
• Proven ability to build and scale marketing orgs from 20 → 60+
• Deep understanding of growth marketing and creative testing
• Strong brand storyteller who can translate emotion into execution
• Experience with UGC creator ecosystems, paid social engines, and retail marketing
• Competence with forecasting, modeling, and data-driven decision making
• Known for clarity, speed, and building high-trust, high-output teams

Aufgaben

• Own and evolve the Everyday Dose Brand
• Build a High-Performance Growth Engine
• Build a World-Class Retention Org
• Lead Integrated Creative + Content
• Drive Retail & Wholesale Marketing Strategy
• Build a Strong Marketing Organization
• Be a Strategic Partner to CEO & President
• Design the full 12–18 month org roadmap, hire senior leaders, create cross-functional rituals, replace complexity with clarity
• Collaborate with CEO on big brand moments, partnerships, and long-term narrative

Kenntnisse

Brand strategy

Growth marketing

Omnichannel retail

Team leadership

UGC/creator ecosystems

Data-driven decision making

Forecasting & modeling

Tools

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

CTV campaigns

Influencer marketing

Affiliates

Jobbeschreibung

About Everyday Dose

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

The Role

This is not a title-upgrade job. We’re looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC → omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.

Your mandate:

Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M → $250M+.

What You’ll Do:

1. Own and Evolve the Everyday Dose Brand

   • Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
   • Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
   • Translate abstract brand strategy into clear messaging, briefs, and creative systems
   • Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product

2. Build a High-Performance Growth Engine

   • Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
   • Maintain rigorous CAC/LTV guardrails as we scale spend
   • Ensure attribution modeling and cohort insights drive spend allocation
   • Partner with creative to systemize high-velocity testing
   • Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists

3. Build a World-Class Retention Org

   • Build and lead lifecycle/CRM, subscription, and post-purchase strategy
   • Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
   • Partner with CX leadership to translate retention insights into improved product and experience
   • Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate

4. Lead Integrated Creative + Content

   • Build the in-house UGC/content engine (1,000+ videos/year)
   • Develop UGC frameworks, creator playbooks, and scalable storytelling
   • Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH
   • Ensure creative moves fast but maintains quality and brand consistency

5. Drive Retail & Wholesale Marketing Strategy

   • Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
   • Own shopper marketing, promo calendars, retail media, field marketing
   • Create velocity-driving programs to support sell-through
   • Build partnerships with retailers and sales to ensure dominance in-store

6. Build a Strong Marketing Organization

   • CMO: gets paid to drive output, not operate tactically
   • VPs: build the org and systems under you (Growth, Brand, Creative, Retail)
   • Directors: demonstrate expertise and manage vertical execution
   • Managers: guide and learn
   • Associates: lean in and support the engine

   You will:

   • Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
   • Hire and coach senior leaders who elevate speed, clarity, and quality
   • Create cross-functional rituals and accountability frameworks
   • Replace complexity with clarity

7. Be a Strategic Partner to CEO & President

   • Work closely with CEO on big brand moments, partnerships, and long-term narrative
   • Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
   • Be a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like in 12 Months

• A fully operational growth + retention + brand engine
• Consistent CAC efficiency and LTV expansion
• A clear, iconic brand platform that unifies creative and messaging
• Retail launches executed flawlessly with strong velocities
• A 12-person retention org built and producing wins
• Content engine producing 100–150 new assets/month
• A marketing org that feels fast, aligned, grounded, functional, creative, joyful
• Revenue on path from ~$100M toward $150M–$200M

Requirements

Must Haves:

• 10–15+ years in CPG marketing, with at least one role owning $50M–$250M growth
• Led a brand through DTC → omnichannel retail transition
• Proven ability to build and scale marketing orgs from 20 → 60+
• Deep understanding of growth marketing and creative testing
• Strong brand storyteller who can translate emotion into execution
• Experience with UGC creator ecosystems, paid social engines, and retail marketing
• Competence with forecasting, modeling, and data-driven decision making
• Known for clarity, speed, and building high-trust, high-output teams

Who Thrives Here

• Builders who love rolling up sleeves without losing altitude
• Leaders who bring order to chaos without killing creativity
• Operators who love both brand emotion and performance discipline
• People who move fast but think deeply
• Leaders who care about humans, culture, and community
• Those who believe “better every day” is a way of operating, not a tagline

Benefits

• Competitive salary + performance bonus + meaningful equity.

We’re looking for someone who will help build a generational brand.