Chief Marketing Officer

Jackson James; New York (NY); On-site; USD 250,000 - 400,000; Full time

Job summary

Jackson James in New York is seeking a Chief Marketing Officer (Full Time) for its fast-growing beauty brand. This executive role offers ownership of the commercial P&L across DTC, Amazon, and retail, reporting to the Founder.

You will scale a multi-category business, build a lean marketing team, define positioning, drive lifecycle, retention, and profitable growth, and partner with the Creative Director on campaigns.

Qualifications

• Experience scaling a DTC consumer brand with direct P&L accountability.
• Proven product launch and portfolio expansion experience.
• Measurable gains in retention and LTV through subscriptions, lifecycle, or cross-sell.

Responsibilities

• Own revenue, margin, and profitability by channel and category.
• Define positioning and target customers for each product.
• Own the full customer journey from first purchase through replenishment, cross-sell, subscription, and reactivation.

Skills

DTC marketing

P&L ownership

Brand strategy

Lifecycle marketing

Acquisition strategy

Job description

Chief Marketing Officer - Full Time - Beauty

This is an executive role with a fast-growing, founder-led DTC beauty brand with a proven hero product and a large, established customer base.

Reporting to the Founder, the CMO will be the most senior executive, with full ownership of the commercial P&L across DTC, Amazon, and retail. The brief is to scale a multi-category business with stronger retention, higher customer lifetime value, and profitable growth. The Amazon and Retail team would report into this role, with the plan for you to build out the team.

Key responsibilities

• P&L and planning: Own revenue, margin, , and profitability by channel and category.
• Product marketing: Define positioning and target customers for each product
• Lifecycle and LTV: Own the full customer journey from first purchase through replenishment, cross-sell, subscription, and reactivation, including pricing, bundles, offers, and email/SMS.
• Ecommerce: Drive site performance end to end (discovery, merchandising, PDPs, checkout) and lead CRO and testing.
• Acquisition and channels: Set paid media strategy and budgets, and oversee Amazon, retail, influencer, affiliate, partnerships, and PR against clear economic targets.
• Leadership: Build and lead a lean marketing and commercial team plus agencies, and set a disciplined operating cadence.
• Brand: Partner with the founder and Creative Director on positioning and campaigns, bringing customer and commercial insight.

Experience Required

• Track record scaling DTC consumer brand from $20Mil + with direct P&L accountability
• Proven product launch and portfolio expansion experience
• Measurable gains in retention and LTV through subscriptions, lifecycle, or cross-sell