Client Success Manager

Gannett; United States; Remote; USD 38,000 - 94,000; Full time

Job summary

An established industry player is seeking a Client Success Manager to drive client relationships and enhance digital marketing strategies. This role requires a strong background in customer relationship management and digital advertising, where you will advise clients on leveraging innovative marketing solutions. You will collaborate with sales teams, manage campaign performance, and troubleshoot issues to maximize ROI. If you thrive in a fast-paced environment and are passionate about helping businesses succeed through effective marketing, this opportunity is perfect for you. Join a dynamic team that values creativity and client success in a rapidly evolving digital landscape.

Qualifications

• 2+ years managing online/digital advertising campaigns required.
• 3+ years client service/account management experience needed.

Responsibilities

• Advise clients on marketing solutions to meet business needs.
• Manage campaign performance and assess digital trends.
• Develop marketing strategies based on client expectations.

Skills

Customer Relationship Management

Digital Advertising Campaign Management

Analytical Skills

Communication Skills

Marketing Strategy Development

Time Management

Problem-Solving

Education

Bachelor’s Degree in General Business

Bachelor’s Degree in Marketing

Bachelor’s Degree in Advertising

Bachelor’s Degree in Public Relations

Bachelor’s Degree in Journalism

Bachelor’s Degree in English

Tools

LOCALiQ Technologies

Digital Marketing Publishing Systems

Job description

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

The Client Success Manager will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions, and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our client’s business needs & maximize their return on investment (advertising expenses).

Strong proficiency in customer relationship management, online search and display advertising techniques and LOCALiQ proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our client’s digital marketing needs.

About Your Responsibilities:

• Build rapport with client representatives and marketing staffs through routine and scheduled interactions
• Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
• Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
• Manage client expectations, communication and performance metrics
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Skills:

• Ability to quickly master business process, marketing and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to manage digital marketing campaigns
• Advanced capabilities to effectively manage digital advertising campaigns – Search, Display, Marketing Management Systems etc.
• Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Strong verbal and written communication skills
• Customer Focus
• Establish and maintain effective relationships with clients
• Seek client feedback and incorporate it into future activities
• Demonstrate dedication to meeting client expectations and requirements

Organization:

• Able to manage time and prioritize multiple tasks in a fast-paced environment
• Organize tasks, deliverables and meet commitments on time

Analytical Thinking:

• Capable of interpreting data and making recommendations to prove performance
• Quickly identify the symptoms and underlying cause of problems
• Business Process and Technology Acumen
• Capable of quickly mastering business processes
• Ability to master technology solutions
• Conflict Management
• Good at focused listening
• Can find common ground and explains differing viewpoints comprehensively

Qualifications:

• Bachelor’s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English
• 2+ years hands-on experience managing online/digital advertising campaigns
• Must have 3+ years of client service/account management experience.

The annualized base salary for this role will range between $38,700 and $93,150. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].