Client Liaison Manager

Avery Healthcare Group; Birmingham (AL); On-site; USD 40,000 - 48,000; Full time

Benefits offered by this job

DBS check funded

Job summary

Avery Healthcare is seeking a Client Liaison Manager to oversee the sales and marketing processes for two Birmingham-area care homes. You will drive occupancy and revenue, ensuring daily operation of the Sales & Marketing Department and meeting budget targets.

The role requires a proactive salesperson with strong negotiation and communication skills, capable of building relationships with potential residents, families, and professional influencers.

Qualifications

• Proven ability to manage sales & marketing processes in a care-home setting.
• Strong negotiation and communication skills for engaging with prospects and families.
• Excellent interpersonal skills and professional telephone manners.
• Ability to prioritise own workload and manage multiple tasks.
• Background in a sales role is preferred.

Responsibilities

• Meet sales targets and Marketing deadlines while adhering to brand standards.
• Handle general sales/marketing enquiries from colleagues and customers via brochure requests, internet inquiries, etc.
• Maintain and update the pipeline to maximise revenue and occupancy across two Birmingham sites.
• Develop new contacts and keep regular contact with key care influences.

Skills

Sales & Marketing

Negotiation

Interpersonal skills

Telephone manner

Workload prioritisation

Driving license

Job description

Job Introduction

12-month fixed-term contract!

At Avery Healthcare, we are all about supporting the people who care for our residents. We know how hard our teams work, and we’re here to celebrate and support you every step of the way.

When you join us, you’ll be making a positive impact on residents’ lives every day – your compassion and dedication truly make a difference. We’re committed to helping you grow in a caring, supportive environment, with opportunities to learn and develop throughout your career. And as part of our close-knit team, you’ll experience a culture that values respect, compassion, and a shared commitment to exceptional care.

We’re excited to be recruiting for a warm, enthusiastic, and dedicated individual to join our award‑winning team as a Client Liaison Manager. This is a dual‑site position, supporting two care homes within the Birmingham area, offering plenty of variety and the chance to make a meaningful impact across both services.

About The Role

Your focus as Client Liaison Manager will be to manage the sales and marketing processes in the home, ensuring the effective daily operation of the Sales & Marketing Department, meeting and exceeding budget targets, filling the home with the agreed client base and maximising revenue.

Other Responsibilities Will Include

• Ensuring that sales targets and Sales & Marketing deadlines are met and adhere to brand standards.


• Assisting in answering all general sales and marketing enquiries from colleagues and customers, brochure requests, internet enquiries and other channels.


• Managing and keeping up to date the information on the pipeline of potential members, and when they are likely to become residents to maximise revenue.


• Developing new contacts and maintain regular and close contacts with all key care influences.

About You

To be successful in your application, you will live our values of caring, supportive, honest, respectful, and accountable in all that you do.

Our Ideal Candidate Must

• Have a full UK and clean driving license


• Be able to negotiate with skill and expertise.


• Possess effective interpersonal skills and professional telephone manner.


• Be able to prioritise your own workload.


• Ideally have a background in a previous sales position.

About Avery

At Avery, we’re not just one of the UK’s largest providers of luxury elderly care homes – we’re a place where people love to work. We believe that the later years of life should be as enriching as any other, and we’re passionate about creating meaningful experiences for our residents and our team alike. With our vision of \"creating meaningful lives together,\" we proudly offer exceptional care across our growing network of over 100 homes, building a supportive and inspiring environment where employees feel valued and empowered every day. Join us and see why Avery is the preferred choice for residents and team members alike.

Please Note This Role Will Require

• A DBS Disclosure check, the cost of which will be met by Avery Healthcare.


• Proof of eligibility to work in the UK.

This advert may be withdrawn prior to the advertised deadline depending on the volume of applications received and business needs.

Attached documents

• Client liasion manager JD.docx