Client-Facing Web Analytics Lead & Strategy

globalprairie; Kansas City (MO); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Healthcare coverage

ESOP retirement plan

401k matching

Health & Wellness stipend

Employee ownership

Job summary

Global Prairie seeks a client-facing Web Analytics Manager to lead the strategy, implementation and optimization of analytics across our client portfolio. You will collaborate with Paid, Owned, Earned, Strategy, Client Partnership and Web Development teams to ensure marketing efforts are measurable and linked to client goals.

You will shape omnichannel reporting, testing strategies and communicate findings to both technical and non-technical stakeholders while mentoring Associates on analytics

Qualifications

• 3–5+ years of experience in digital or web analytics.
• Holds Google Analytics, Adobe Analytics Business Practitioner, Adobe Analytics Architect or comparable certifications
• Hands-on experience with GA4 and Google Tag Manager, plus Adobe Customer Journey Analytics and Piwik PRO or similar platforms.
• Experience with Looker Studio, Tableau, Power BI, Adobe Workspace or comparable business intelligence tools
• Experience with conversion rate optimization, UX analytics tools such as Hotjar or VWO, and A/B testing platforms or strategy

Responsibilities

• Develops analytics strategies and comprehensive measurement plans aligned with client business and marketing objectives
• Sets up, configures and maintains Google Analytics 4, Adobe Customer Journey Analytics, Piwik PRO and related analytics platforms
• Configures custom events, conversions, goals, dimensions, audiences and other platform settings
• Implements and maintains tag management solutions, including Google Tag Manager and Adobe Launch
• Designs dashboard concepts and visualization requirements that reflect client strategies, KPIs and decision-making needs
• Builds and maintains dashboards, recurring reports and performance scorecards using Looker Studio, GA4, Tableau, Adobe Workspace or other BI tools
• Evaluates digital, media and campaign performance, identifies trends and delivers actionable optimization recommendations
• Connects analytics across paid, owned and earned channels to support omnichannel reporting and attribution discussions
• Leads client-facing analytics discussions and presents findings with clarity and context
• Oversees analytics work completed by Associates, as needed

Skills

Web analytics

Tagging

Measurement strategy

Data storytelling

Dashboards

Client communication

Privacy compliance

Data governance

Cross-functional

Organization

Tools

GA4

Adobe Analytics

Piwik PRO

Google Tag Manager

Adobe Launch

Looker Studio

Tableau

Power BI

Job description

Global Prairie seeks a client-facing Web Analytics Manager to lead the strategy, implementation and optimization of analytics across our client portfolio. You will collaborate with Paid, Owned, Earned, Strategy, Client Partnership and Web Development teams to ensure marketing efforts are measurable and linked to client goals.

You will shape omnichannel reporting, testing strategies and communicate findings to both technical and non-technical stakeholders while mentoring Associates on analytics