Insight & Strategy Lead: Data-Driven Storytelling

Global Prairie; Kansas City, Northern (MO, KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Healthcare coverage

ESOP retirement plan

401k matching

Wellness stipend

Job summary

Global Prairie, a Kansas City-based marketing firm, seeks a Director of Insight & Strategy to translate data into compelling narratives, brand strategies and campaigns for clients. You will guide research initiatives and lead creative teams with a blend of analytics and storytelling.

Ideal candidates have 8+ years in marketing or related fields, with data analytics and AI platform experience. Occasional travel and mentorship of junior staff are part of the role.

Qualifications

• 8+ years in marketing, account planning, or related field.
• Experience with data analytics and AI platforms.
• Experience leading qualitative and quantitative research projects.
• Healthcare/pharma or agriculture/energy sectors experience is a plus.

Responsibilities

• Harness data and insights to build actionable strategies for campaigns across media.
• Oversee and coordinate complex research projects (quantitative & qualitative).
• Co-lead multi-disciplinary teams to deliver client outputs.
• Design workshops to drive strategic discussions and alignment.

Skills

Strategic thinking

Data visualization

Storytelling

Client counseling

AI/data analytics

Mentoring

Tools

MRI Simmons

Meltwater

Claude AI

Copilot / ChatGPT

Job description

Global Prairie, a Kansas City-based marketing firm, seeks a Director of Insight & Strategy to translate data into compelling narratives, brand strategies and campaigns for clients. You will guide research initiatives and lead creative teams with a blend of analytics and storytelling.

Ideal candidates have 8+ years in marketing or related fields, with data analytics and AI platform experience. Occasional travel and mentorship of junior staff are part of the role.