Client-Facing Brand Insights Analyst

NielsenIQ; Albany (GA); On-site; USD 58,000 - 65,000; Full time

Benefits offered by this job

Comprehensive healthcare plan (medical

Dental and vision insurance

Life and AD&D coverage

401(k) with company match

Disability insurance

Tuition Reimbursement

Discretionary PTO and 11 holidays

Flexible working environment

Volunteer time off

LinkedIn Learning

EAP

Job summary

NIQ is seeking an Analyst to act as an industry insights expert and delight clients by delivering analysis and insights on categories using NIQ data and tools.

This client-facing, onsite role in Atlanta requires collaborating with seniors to present findings, build category performance analyses, and generate insights that support client decisions. The position emphasizes storytelling with data and developing revenue-sourcing opportunities, with training and a growth path within NIQ.

Qualifications

• 0-2 years of industry experience.
• University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
• Curious person who likes building stories based on data to answer business questions.
• Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
• Digital savvy.
• Fast learner of concepts/tools/analyses.

Responsibilities

• Develop efficient use of propriety NIQtools and metrics, to use these to help solve clients' business questions.
• Develop a good understanding of clients' businesses and needs in order to create relevant insights through analyses of retail measurement data, and other NIQ data sets and be able to present, with guidance and support of seniors.
• During the briefing process, field business questions and be able to ask clarifying questions & discuss analyses/metrics best suited to answer requests.
• Simplify/visualize data and translate numbers into a compelling story for clients.
• Able to prepare (and present- in some cases) simple ad-hoc analysis.
• Lead generation: Constantly learn what solutions NIQ has for the clients and work closely with the senior analyst and/or manager to identify revenue leads.
• Bring awareness to roadblocks when they arise.
• Develop in preparing category performance overview analysis and business issue analysis as per Bronze and Silver Academy learnings (manager assessment to be 3.5 and above).
• Client briefing: In-market: Ensure client briefing is received as per the briefing form with all areas filled. Ask questions to client to probe and understand the real issue.
• Start contributing to Thought Leadership Projects.
• Become bi-lingual (CPS+RMS): Explain CPS facts and fundamentals to clients accurately and confidently, Use Discover to generate and present CPS Insights, Decrypt consumer and shopper KPIs into everyday, customer centric language

Skills

Curiosity

Storytelling with data

Digital savvy

Fast learner

Education

University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent

Tools

Microsoft Excel

PowerPoint

Google Sheets/Slides

Job description

NIQ is seeking an Analyst to act as an industry insights expert and delight clients by delivering analysis and insights on categories using NIQ data and tools.

This client-facing, onsite role in Atlanta requires collaborating with seniors to present findings, build category performance analyses, and generate insights that support client decisions. The position emphasizes storytelling with data and developing revenue-sourcing opportunities, with training and a growth path within NIQ.