Brand Insights Analyst — Client-First Data Storyteller

Nielsen Consumer LLC; Kentucky; On-site; USD 58,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Parental leave

Life insurance

Education support

Flexible working environment

Volunteer time off

LinkedIn Learning

EAP

401(k) with company match

11 paid holidays

Job summary

NIQ is seeking an Analyst to deliver category insights and business recommendations for clients. This client-facing role is onsite in Cincinnati, OH on a weekly basis, leveraging NIQ data and tools to support informed decisions.

You will translate data into compelling stories, develop category performance analyses, and collaborate with senior staff on thought leadership projects and client briefings.

Qualifications

• 0-2 years of industry experience.
• University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
• Curious person who likes building stories based on data to answer business questions.
• Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
• Digital savvy and fast learner of concepts/tools/analyses.

Responsibilities

• Develop efficient use of propriety NIQ tools and metrics to help solve clients' business questions.
• Create relevant insights through analyses of retail measurement data and other NIQ datasets.
• Clarify client questions during briefings and discuss metrics best suited to answer requests.
• Simplify/visualize data and translate numbers into a compelling story for clients.
• Prepare and present simple ad-hoc analyses when needed.
• Lead generation: learn NIQ solutions and identify revenue leads with seniors.
• Contribute to Thought Leadership Projects and in-market client briefings.

Skills

Excel

PowerPoint

Google Sheets

Education

University degree in Marketing, Business, Economics, Mathematics, Statistics or equivalent

Tools

NIQ tools

Analytics software

Job description

NIQ is seeking an Analyst to deliver category insights and business recommendations for clients. This client-facing role is onsite in Cincinnati, OH on a weekly basis, leveraging NIQ data and tools to support informed decisions.

You will translate data into compelling stories, develop category performance analyses, and collaborate with senior staff on thought leadership projects and client briefings.