Brand Insights Analyst: Client-Facing Data Storyteller

Nielsen Consumer LLC

Atlanta (GA)

On-site

USD 58,000 - 65,000

Full time

9 days ago

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Benefits offered by this job

Life insurance

Parental leave

Paid time off

Paid holidays

Tuition reimbursement

401(k)

Job summary

NIQ is seeking an Analyst to join our Atlanta team, delivering data-driven insights to help clients make informed decisions. This client-facing role requires onsite presence in Atlanta on a weekly basis and offers a market-competitive base salary.

You will develop analyses using NIQ data and tools, translate numbers into clear narratives, and partner with senior staff to identify revenue opportunities. 0-2 years of experience and a degree in Marketing, Business, Economics, Mathematics, or

Qualifications

0-2 years of industry experience.
University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
Curious person who likes building stories based on data to answer business questions.
Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
Digital savvy and fast learner of concepts/tools/analyses.

Responsibilities

Develop efficient use of propriety NIQtools and metrics, to use these to help solve clients' business questions.
Develop a good understanding of clients' businesses and needs in order to create relevant insights through analyses of retail measurement data, and other NIQ data sets and be able to present, with guidance and support of seniors.
During the briefing process, field business questions and be able to ask clarifying questions & discuss analyses/metrics best suited to answer requests.
Simplify/visualize data and translate numbers into a compelling story for clients.
Able to prepare (and present- in some cases) simple ad-hoc analysis.
Lead generation: Constantly learn what solutions NIQ has for the clients and work closely with the senior analyst and/or manager to identify revenue leads.
Bring awareness to roadblocks when they arise.
Develop in preparing category performance overview analysis and business issue analysis as per Bronze and Silver Academy learnings (manager assessment to be 3.5 and above).
Client briefing: In-market: Ensure client briefing is received as per the briefing form with all areas filled. Ask questions to client to probe and understand the real issue.
Start contributing to Thought Leadership Projects.
Become bi-lingual (CPS+RMS): Explain CPS facts and fundamentals to clients accurately and confidently, Use Discover to generate and present CPS Insights, Decrypt consumer and shopper KPIs into everyday, customer centric language.