Client Acquisition Associate

NewRez LLC; California (MO); Hybrid; USD 75,000 - 95,000; Full time

Job summary

Genesis Capital in the United States is seeking a Client Acquisition Associate to identify, engage, and qualify prospective borrowers that align with our growth objectives. You will serve as the first point of contact to expand our lending pipeline across commercial real estate.

This on-site role combines prospecting, market intelligence, and data-driven outreach within a fast-paced environment. You will collaborate with Sales, Credit, Marketing, and Operations to convert opportunities into

Qualifications

• 3–5 years of experience in Sales, Business Development, or a similar role.
• Experience with outbound prospecting, cold calling, and pipeline generation.
• Financial services, lending, real estate, or related industries preferred.
• Strong CRM usage and data hygiene in Salesforce or similar systems.

Responsibilities

• Generate new business opportunities through outbound prospecting across multiple channels.
• Identify, research, and qualify prospective clients aligned with growth objectives.
• Establish relationships with decision-makers and communicate Genesis Capital's value propositions.
• Maintain accurate prospect, activity, and pipeline data in Salesforce and related systems.
• Monitor KPIs, report on outreach activity, and collaborate cross-functionally.

Skills

Sales

Business Development

Prospecting

CRM management

Executive communication

Market analysis

Education

Bachelor's degree in Business/Finance/Marketing/Communications

Tools

Excel

PowerPoint

Word

Salesforce

Job description

Genesis Capital (the “Company”) is one of the largest business purpose lenders in the country, focused on providing commercial real estate financing solutions to real estate developers who buy, renovate, and sell single-family and/or multi-family residential real estate. The Company is a subsidiary of Rithm Capital (parent company), a publicly traded mortgage real estate investment trust.As a Client Acquisition Associate (CAA), you are responsible for identifying, engaging, and qualifying prospective clients that align with Genesis Capital’s strategic growth objectives. Serving as the first point of contact for many prospective borrowers, the CAA plays a critical role in generating new business opportunities, expanding market presence, and strengthening the company’s pipeline of future lending relationships.This role combines prospecting, relationship development, market intelligence, and data-driven sales execution. Successful candidates are highly competitive, resilient, intellectually curious, and thrive in a fast-paced, performance-oriented environment.# Principal Duties:**ESSENTIAL FUNCTIONS** include the following. Other duties may be assigned.**Business** **Development & Prospecting*** Generate new business opportunities through outbound prospecting across phone, email, LinkedIn, industry events, and other engagement channels.* Identify, research, and qualify prospective clients within existing and expansion markets.* Establish and develop relationships with decision-makers, business owners, and industry stakeholders.* Communicate Genesis Capital's value proposition, products, capabilities, and differentiators.* Maintain a consistent cadence of outreach and follow-up activities.**Pipeline & CRM Management*** Maintain accurate prospect, activity, and pipeline data within Salesforce and other systems.* Manage prospecting workflows and follow-up schedules with discipline.* Monitor and report on key performance metrics including outreach activity, conversion rates, and pipeline progression.**Market Intelligence & Strategy*** Utilize internal and external data sources to identify growth opportunities.* Analyze market trends, competitive activity, borrower behavior, and geographic opportunities.* Collaborate with leadership to refine territory and market strategies.**Cross-Functional Collaboration*** Partner with Business Development, Credit, Marketing, Operations, and Executive Leadership teams.* Contribute to process improvements and sales enablement initiatives.* Ability to effectively and accurately convey information to others.* Performs related duties as assigned by management.# Education and ExperienceTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* 3-5 years of experience in Sales, Business Development, Client Acquisition, or a similar revenue-generating role.* Bachelor’s degree in business, Finance, Marketing, Communications, focus in Real Estate field preferred.* Proven success with outbound prospecting, cold calling, and pipeline generation.* Experience within financial services, lending, real estate, or related industries preferred.* Strong working knowledge of Microsoft Office Suite including Excel, PowerPoint, and Word.# Knowledge, Skills, and Abilities* Sales & Business Development.* Competitive and results-driven mindset.* Strong executive communication and presentation skills.* Ability to build credibility and trust with senior business leaders.* Strategic thinking and opportunity identification.* Activity Management.* High outbound activity orientation.* Excellent organization and follow-through.* Consistent CRM usage and pipeline management.* Strong attention to detail.* Learning Agility & Coachability.* Seeks, embraces, and applies feedback.* Quickly learns new products, markets, and sales strategies.* Demonstrates intellectual curiosity and continuous improvement.* Professional Attributes.* Persistent and resilient through rejection and long sales cycles.* Self-motivated with an ownership mentality.* Strong business acumen.* Collaborative team player.* High integrity and accountability.*While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add, or remove duties and request other duties, as necessary.****By applying for this position, the candidate acknowledges that this is not a remote role and is required to be on-site.****Compensation Range: $75,000 - $95,000/base annual + incentive*