City Launcher: Grow a Local Sports Community

Brodie; Stamford (CT); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Uncapped commission

Growth & mentorship opportunities

Professional development budget

Play Brodie League for free

Tech-enabled growth environment

Job summary

Brodie is seeking a City Launcher to open a new market in Connecticut. You will recruit founding captains, secure venues, and lead the launch season while becoming the face of Brodie in your city.

This role blends community building with sales, growth, and marketing, requiring in-market presence and evening/weekend availability. You will stay on to nurture the market, expand to new cities with a proven track record, and collaborate with leadership across operations, growth, and brand.

Qualifications

• Lives in the neighbourhood we are launching in, or adjacent to it.
• Existing network in the local basketball community today.
• Currently active in the game in a rec league weekly.
• Has standing in the scene; people listen to them.
• Can name their first ten captains and mobilize them.
• Comfort building demand from zero via events, partnerships, word-of-mouth.
• Ability to close with venue owners and deposits.
• Comfort owning a number and using a CRM.
• Availability evenings and weekends; willingness to travel.

Responsibilities

• Recruit a minimum of 24 founding captains per league.
• Engage gyms open runs, rec leagues, trainings, and events to bring Brodie into rooms.
• Build relationships with coaches, trainers, gym staff, and local organizers.
• Drive the referral program and maintain weekly visibility in the neighbourhood.
• Identify and negotiate gyms, lock in venues, and prove demand before signing.
• Maintain forecastable market data in CRM and track teams signed, fill rate, and revenue.
• Own the local demand story with social pages, waitlists, and events.
• Host open runs and live events to convert curiosity into paid teams on launch night.
• Borrow local distribution channels to grow the community and partnerships.
• Attend game nights, build genuine relationships with players and families.

Skills

Strong local network

Basketball community experience

Sales closing ability

CRM proficiency

Evenings/weekends availability

Tools

CRM

Job description

Brodie is seeking a City Launcher to open a new market in Connecticut. You will recruit founding captains, secure venues, and lead the launch season while becoming the face of Brodie in your city.

This role blends community building with sales, growth, and marketing, requiring in-market presence and evening/weekend availability. You will stay on to nurture the market, expand to new cities with a proven track record, and collaborate with leadership across operations, growth, and brand.