China Partnerships Lead — DTC & Cross-Border Growth

AppLovin; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

AppLovin seeks a dedicated partnerships professional in China to build and scale our partner ecosystem from the ground up within the E-Commerce Partnerships team. You will identify, sign, and activate agencies, platforms, payment gateways, and key individuals driving advertiser growth in the China cross-border DTC market.

The role focuses on generating a steady pipeline of marketing leads through partners and converting them into advertiser revenue on AppLovin’s platform, collaborating with

Qualifications

• 4+ years in partnerships, business development, or channel sales with meaningful time focused on China cross-border DTC or e-commerce.
• Strong existing relationships in the China cross-border ecosystem: agencies, platforms, or service providers serving DTC brands going global.
• Proven track record of closing partner deals and driving commercial outcomes through those partnerships (not just relationship management).
• Fluent in Mandarin; professional proficiency in English.
• Comfortable operating with ambiguity and building structure in a new market function.
• Based in China, with willingness to travel domestically and occasionally internationally.

Responsibilities

• Map and prioritize the China partner landscape - cross-border agencies, service providers, payment gateways, KOLs/industry influencers, and ecosystem platforms relevant to DTC advertisers.
• Prospect, pitch, and close partnership agreements with high-value partners.
• Structure partnerships so that partners actively generate marketing leads and onboard new advertisers to AppLovin’s platform.
• Manage partner relationships post-signing: set expectations, run QBRs, and hold partners accountable to lead and revenue targets.
• Serve as the connective tissue between partners and internal teams - coordinate with BD, Account Management, and Operations to ensure smooth advertiser onboarding, campaign setup, and ongoing support.
• Advocate for partners and their clients internally, flagging issues and driving resolution across teams to deliver a best-in-class customer experience.
• Work with Marketing to develop partner enablement materials and co-marketing programs.
• Feed market intelligence back to global teams - what advertisers need, how the China DTC landscape is evolving, and where the whitespace is.

Skills

Partnerships

Business Development

Channel Sales

Mandarin

English Proficiency

Relationship Management

Tools

CRM software

Job description

AppLovin seeks a dedicated partnerships professional in China to build and scale our partner ecosystem from the ground up within the E-Commerce Partnerships team. You will identify, sign, and activate agencies, platforms, payment gateways, and key individuals driving advertiser growth in the China cross-border DTC market.

The role focuses on generating a steady pipeline of marketing leads through partners and converting them into advertiser revenue on AppLovin’s platform, collaborating with