China Local Digital Marketer - WeChat & Baidu Campaigns

LMG Staffing Solutions; United States; A distancia; USD 55.000 - 83.000; A tiempo parcial

Descripción de la vacante

LMG Staffing Solutions is seeking a Local Digital Marketer to drive campaigns in Mainland China. You will plan, execute, localize content, manage paid media, and optimize performance in collaboration with the Marketing Lead.

You will develop Chinese content, conduct keyword research, and adapt regional strategies to suit local channels and audience behavior while ensuring brand consistency across materials.

Formación

• Native or professional Mandarin Chinese; strong professional English.
• Experience with local market adaptations, not literal translation.
• Comfort with cross‑functional collaboration and campaign optimization.

Responsabilidades

• Plan and execute local digital marketing campaigns aligned to regional strategy.
• Adapt campaigns for the Mainland China market based on local behavior and channels.
• Support WeChat Official Account operations and related activities.
• Assist paid campaigns with targeting and geo-targeting on Chinese platforms.
• Conduct Chinese keyword research and support Baidu and Bing SEO efforts.
• Develop and localize marketing content into Simplified Chinese for multiple formats.
• Localize white papers, case studies, and technical materials while preserving brand voice.
• Coordinate with internal teams and partners for content and production.
• Monitor performance metrics and optimize for CTR, CPC, CPL, conversions, and ROI.
• Run A/B tests on creatives, messaging, audiences, and landing pages.
• Provide market insights and stakeholder recommendations based on data.

Conocimientos

Mandarin Chinese

English

Campaign management

WeChat marketing

Baidu SEO

Content localization

Data analysis

Herramientas

WeChat Marketing Tools

Baidu Analytics

Descripción del empleo

LMG Staffing Solutions is seeking a Local Digital Marketer to drive campaigns in Mainland China. You will plan, execute, localize content, manage paid media, and optimize performance in collaboration with the Marketing Lead.

You will develop Chinese content, conduct keyword research, and adapt regional strategies to suit local channels and audience behavior while ensuring brand consistency across materials.