Local Digital Marketer - China (Contractor)

LMG Staffing Solutions; United States; À distance; USD 55 000 - 103 000; Temps partiel

Résumé du poste

LMG Staffing Solutions is seeking a hands-on Local Digital Marketer to support the China market. You will plan and execute local campaigns, adapt regional content, manage WeChat and related ecosystem activities, and drive lead generation and ROI.

Native Mandarin and strong English are required, with experience in WeChat marketing, Baidu SEO, and Chinese keyword strategy. Residency in Mainland China is preferred, and electronics/tech B2B exposure is a plus.

Qualifications

• Native or professional-level Mandarin Chinese and strong professional English.
• Hands-on experience with WeChat marketing and Baidu SEO.
• Ability to localize marketing content rather than translate literally.

Responsabilités

• Execute local digital marketing campaigns based on regional strategy and budgets.
• Adapt campaigns to the Mainland China market considering local behavior and channels.
• Support WeChat Official Account operations and related ecosystem activities.
• Support paid campaigns including geo-targeting on China platforms.
• Conduct Chinese keyword research and Baidu SEO tasks including on-page optimization and rank tracking.
• Localize marketing content into Simplified Chinese (ad copy, WeChat articles, landing pages, emails, scripts).
• Coordinate with internal teams and partners for content and campaign production.
• Monitor performance and optimize for impressions, CTR, CPC, CPL, conversions, and ROI/ROAS.
• Perform A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide market insights and regular performance reports with recommendations.

Connaissances

Mandarin Chinese

English proficiency

Campaign management

Content localization

A/B testing

WeChat marketing

Chinese keyword strategy

Outils

WeChat Marketing Tools

Baidu SEO Tools

Description du poste

Engagement: Independent Contractor; minimum 20-30 hours/week, with hours scaling up based on assigned projects and campaign needs

Job Summary

We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Mainland China market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.

Key Responsibilities

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
• Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics.
• Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.
• Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem.
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.
• Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.
• Localize white papers, case studies, technical resources, and conference materials while preserving brand intent.
• Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

Market-Specific Requirements

• Native or professional-level Mandarin Chinese and strong professional English.
• Current residence in Mainland China.
• Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.
• Ability to localize marketing content rather than translate it literally.
• Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector.