Chief Omnichannel & Personalization Architect

Biopharma Careers; United States; On-site; USD 221,000 - 268,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Hybrid work model

Job summary

Bristol Myers Squibb is seeking an Executive Director, Omnichannel and Personalization US Lead to own strategy, platforms, and operating models that power personalization at scale across our Oncology, Cardiovascular, and Neurology Therapeutic Areas.

As the senior-most Product Owner for omnichannel enablement, this leader will translate brand priorities into AI-driven engagement capabilities that deliver measurable commercial impact across HCP, patient, and stakeholder audiences.

Qualifications

• Minimum 10 years of experience in personalized or omnichannel marketing campaigns
• Senior-level cross-functional influence and product ownership
• Experience with enterprise personalization platforms (Adobe, Salesforce, Google)
• Active fluency with AI tools (ChatGPT, Claude, Copilot) in marketing contexts
• Ability to design operating models and engagement frameworks

Responsibilities

• Define and evolve omnichannel strategy and roadmap across therapeutic areas
• Own omnichannel blueprint for consistent, high-quality personalization at scale
• Identify and scale AI tooling for next-best-engagement and journey orchestration
• Establish KPIs and measurement governance for omnichannel performance
• Lead adoption programs and cross-functional enablement across the business

Skills

Omnichannel marketing

Product Owner

AI in marketing

Personalization platforms

Cross-functional influence

Investment business cases

Team leadership

Vendor management

Tools

Adobe

Salesforce

Google

Job description

Bristol Myers Squibb is seeking an Executive Director, Omnichannel and Personalization US Lead to own strategy, platforms, and operating models that power personalization at scale across our Oncology, Cardiovascular, and Neurology Therapeutic Areas.

As the senior-most Product Owner for omnichannel enablement, this leader will translate brand priorities into AI-driven engagement capabilities that deliver measurable commercial impact across HCP, patient, and stakeholder audiences.