Executive Director, Omnichannel & Personalization

Bristol Myers Squibb; Princeton (NJ); On-site; USD 221,000 - 268,000; Full time

Benefits offered by this job

Health Coverage

Wellbeing Programs

401(k) plan

Paid Time Off

Job summary

Bristol Myers Squibb is transforming how it engages customers, and this role sits at the center of that transformation. The Executive Director, Omnichannel and Personalization US Lead owns the strategy, platforms, and operating models that power personalization at scale across our Therapeutic Areas.

As the senior-most Product Owner for omnichannel enablement, this leader translates priorities into AI-driven engagement capabilities with measurable commercial impact.

Qualifications

• Minimum 10 years of experience building personalized or omnichannel marketing campaigns across personal and non-personal channels.
• Proven track record as Product Owner with end-to-end delivery accountability at senior levels.
• Hands-on expertise with enterprise-scale personalization platforms including Adobe, Salesforce, Google.
• Active, applied fluency with AI tools in marketing and personalization contexts.
• Experience designing operating models and engagement frameworks between centralized teams and brand units.

Responsibilities

• Define and evolve omnichannel strategy and roadmap across Therapeutic Areas.
• Own end-to-end delivery as senior Product Owner for omnichannel enablement.
• Scale AI-driven personalization, journey orchestration, and channel optimization.
• Ensure interoperability across CRM, CDP/MDM, CMP, marketing automation, and analytics.
• Lead adoption programs, KPIs, and stakeholder engagement across leadership.

Skills

Product Owner

Omnichannel strategy

AI fluency

Executive leadership

Cross-functional collaboration

Stakeholder mgmt

Tools

Adobe

Salesforce

Google

Job description

Bristol Myers Squibb is transforming how it engages customers, and this role sits at the center of that transformation. The Executive Director, Omnichannel and Personalization US Lead owns the strategy, platforms, and operating models that power personalization at scale across our Therapeutic Areas.

As the senior-most Product Owner for omnichannel enablement, this leader translates priorities into AI-driven engagement capabilities with measurable commercial impact.