Chief Marketing Officer

Fitness RX; United States; Remote; USD 180,000 - 205,000; Full time

Job summary

Fitness RX is seeking a Chief Marketing Officer to drive the brand and growth strategy. This role demands a leader with experience in startups, capable of executing a comprehensive marketing approach for a new telehealth platform focused on weight management and wellness.

Benefits

Mission-driven culture

Ownership over marketing direction

Collaborative team environment

Qualifications

• 5–8 years of experience in marketing leadership.
• Experience in startups or consumer health.
• Comfort with regulated marketing.

Responsibilities

• Own the end-to-end marketing strategy across channels.
• Guide the visual and creative direction of consumer assets.
• Analyze campaign performance and optimize metrics.

Skills

Brand leadership

Design and storytelling

Data-driven decision-making

Marketing strategy

Education

Bachelor's degree in Marketing or related field

Job description

Job Title: Chief Marketing Officer (CMO)

Location: Remote (California, Florida, Texas or Utah only)

Employment Type: Full-Time

Experience Level: Mid-Level

About Us

We’re a mission-driven company with a proven track record of success in the fitness and weight loss industry. Now, we’re launching a new telehealth arm to bring clinically effective, personalized weight management, including GLP-1 medications, directly to patients across the U.S.

Our approach is rooted in fitness, sustainable lifestyle change, and clinical integrity. We see GLP-1s as powerful tools — not shortcuts — and we’re building a platform that integrates these medications with personalized coaching, movement and nutrition support, and ongoing care from licensed providers.

As we build this next chapter, we’re looking for a Chief Marketing Officer to help shape our strategic marketing vision.

About the Role

We're hiring a Chief Marketing Officer to lead our brand and growth strategy as we launch and scale our new telehealth platform. This role is perfect for someone who thrives in early-stage environments, can switch between high-level strategy and day-to-day decisions, and has a strong eye for design and storytelling.

You’ll guide a small but capable internal team, shaping the brand, optimizing the website experience, leading social and content direction, and helping translate our clinical credibility into a consumer-friendly voice.

This is a hands-on leadership role for someone who can own the process, priorities, and vision, and collaborate cross-functionally to make it all happen.

Responsibilities

Marketing & Brand Leadership

• Own the end-to-end marketing strategy across digital, content, social, and paid channels
• Translate business goals into actionable campaigns that drive acquisition and retention
• Collaborate with founders and leadership on brand positioning, messaging, and go-to-market strategy

Design & Brand Oversight

• Guide the visual and creative direction of all consumer-facing assets
• Ensure consistency across touchpoints—from onboarding to retention
• Work closely with internal design, agencies, and video teams to bring campaigns to life

Website & Funnel Ownership

• Oversee the strategy and structure of the company’s websites, landing pages, and digital funnels
• Partner with product, design, and dev teams to optimize UX and increase conversion
• Ensure brand and performance goals are reflected in every digital interaction

Content & Social Media Direction

• Lead the internal social and content teams, aligning output with brand, goals, and trends
• Manage strategy for social growth, engagement, and community-building
• Ensure content resonates with both healthcare and lifestyle-focused audiences

CTV and Linear TV Management

• Oversee the planning, execution, and optimization of CTV (Connected TV) and linear TV campaigns
• Collaborate closely with media agencies to align TV strategy (and paid social ads) with overall marketing objectives
• Monitor performance and make data-driven recommendations to improve reach, frequency, and ROI alongside leadership team

Performance & Growth Marketing

• Analyze campaign performance, optimize for key metrics, and drive data-backed decision-making
• Lead or collaborate with media buyers, growth marketers, and analytics resources as needed
• Balance brand building with acquisition efficiency

What We’re Looking For

• 5–8 years of experience in marketing leadership, ideally in startups or consumer health
• Familiarity with healthcare, wellness, or fitness industries
• Strong sense of brand, design, and storytelling—and the ability to lead teams executing on it
• Website and app ownership experience, including CRO, messaging, and user flow
• Comfort navigating marketing in clinically-adjacent or regulated spaces
• Strategic thinker with a strong sense of executional follow-through
• Thrives in ambiguity and startup pace—can build, lead, and adapt

What You’ll Get

• A front-row seat to shaping the launch and growth of a new, impact-driven health platform
• Ownership over marketing direction, team, and voice
• A small, focused team that moves quickly and collaborates deeply
• A mission-driven culture at the intersection of fitness, design, and human care

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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