Chief Marketing Officer - Blockchain - Remote / Global
Chief Marketing Officer - Blockchain - Remote / Global
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A leader in the RWA space is seeking an experienced and visionary Chief Marketing Officer (CMO) to build and lead all marketing functions for the company as well as driving the launch of new L1 chain from the ground up. Backed by institutional capital and major asset ecosystem partners, the project aims to revolutionize how real-world assets are brought on-chain—unlocking liquidity, transparency, and accessibility across global markets.
This is a rare opportunity to define the brand and marketing strategy of a foundational protocol in a RWA space in an emerging sector with a $400 Trillion asset class.
What You’ll Do:
- Develop and execute a full-funnel marketing strategy—from brand identity to growth initiatives.
- Lead positioning, messaging, and storytelling across institutional and Web3-native audiences.
- Lead all digital marketing and branding a blockchain marketplace as well as all new GTM strategies for the launch of a new L1 blockchain.
- Collaborate with founders, product, and BD teams to align GTM strategy with technical and market developments.
- Build and mentor a high-performing marketing team.
- Establish KPIs and performance metrics to guide growth and brand equity.
Who You Are:
- Former CMO or senior marketing leader at a prominent Layer 1 or Layer 2 blockchain protocol.
- Deep branding experience, with a strong portfolio of campaigns targeting both crypto-native and institutional audiences.
- Proven track record in launching marketing functions for early-stage blockchain projects.With the ability to show strong go to market branding and monetary results.
- Strong understanding of the Real World Asset (RWA) landscape and tokenization trends.
- Exceptional communicator with strong narrative instincts and data-driven execution skills.
- Experience creating strong social presence for prominent companies in the blockchain space.
Preferred Experience:
- Background in high-impact blockchain marketing with a focus on infrastructure and real-world applications.
- Prior work on tokenized asset projects, DeFi, or platforms enabling on-chain financial systems.
The Opportunity:
Join a team backed by major global players in asset markets, finance, and tech. You’ll help shape a protocol that brings one of the largest untapped asset classes on-chain, bridging traditional finance and Web3 in a meaningful, scalable way.
Seniority level
Employment type
Job function
Job function
Marketing and Management
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