Chief Marketing Lead, Value-Added Generics

Lupin; Bridgewater Township (NJ); On-site; USD 246,000 - 271,000; Full time

Job summary

Lupin is seeking a Senior Director, Head of Marketing – Value Added Generics in New Jersey to lead U.S. marketing strategy and commercialization for a growing portfolio of differentiated products, including 505(b)(2) and biosimilars.

The leader will build portfolio and brand strategies, drive pre-launch through launch, and manage lifecycle planning while partnering across R&D, Market Access and Sales to maximize patient access and value.

Qualifications

• 12+ years of progressive pharmaceutical/biotech commercial experience with significant U.S. marketing experience.
• Demonstrated success in pharmaceutical product commercialization, including pre-launch and new product launches.
• Experience in 505(b)(2), specialty pharma, value-added/complex generics, biosimilars or differentiated pharmaceutical products preferred.

Responsibilities

• Lead U.S. marketing strategy for 505(b)(2), value-added generics and specialty, biosimilars and other differentiated products.
• Develop portfolio, brand and commercialization strategies based on unmet patient/customer needs, product differentiation, competition, payer/market access and channel dynamics.
• Lead pre-launch and launch planning including segmentation, prioritization, targeting, positioning, messaging, market development, customer engagement and launch readiness.
• Build differentiated value propositions for HCPs, pharmacists, patients/caregivers, payers, organized providers/institutions, health systems, GPOs and other relevant customers.
• Establish annual and long-term marketing plans, priorities, resource allocation and KPIs across the portfolio.
• Partner with R&D, Regulatory, Medical Affairs, Portfolio and Business Development to incorporate commercial insights into product development and lifecycle strategy.
• Partner with Market Access, Pricing, Contracting and Sales/Key Accounts to integrate payer, reimbursement, formulary, institutional and channel considerations into brand strategy.
• Lead market research, competitive intelligence, patient/customer journey analysis and performance analytics to identify opportunities and optimize commercial strategy.
• Partner with Finance and Commercial Analytics on forecasting, business cases, scenario planning and investment decisions.
• Provide commercial input into portfolio evaluations, business development opportunities and lifecycle-management strategies.
• Lead cross-functional launch teams spanning Marketing, Medical, Market Access, Sales, Regulatory, Supply Chain, Finance and Commercial Operations.

Skills

Cross-functional leadership

Strategic planning

Forecasting

Market research

Payer/market access

Executive presence

Leadership

People development

Education

Bachelor’s degree in Business, Marketing, Life Sciences or related discipline

MBA, PharmD or advanced degree preferred

Job description

Lupin is seeking a Senior Director, Head of Marketing – Value Added Generics in New Jersey to lead U.S. marketing strategy and commercialization for a growing portfolio of differentiated products, including 505(b)(2) and biosimilars.

The leader will build portfolio and brand strategies, drive pre-launch through launch, and manage lifecycle planning while partnering across R&D, Market Access and Sales to maximize patient access and value.