Senior Director of Marketing – Value-Added Generics

Lupin Pharmaceuticals; Bridgewater Township (NJ); On-site; USD 246,000 - 271,000; Full time

Job summary

Lupin Pharmaceuticals in New Jersey is seeking a Senior Director, Head of Marketing – Value Added Generics to drive U.S. marketing strategy and commercialization for a growing portfolio of differentiated products, including 505(b)(2), value-added generics, and biosimilars.

The role builds and executes portfolio and brand strategies from business case evaluation through launch and lifecycle management, requiring strategic growth, launch excellence, payer insights and cross-functional leadership

Qualifications

• 12+ years of progressive pharmaceutical/biotech commercial experience with significant U.S. marketing experience.
• Experience in 505(b)(2), specialty pharma, value-added/complex generics, biosimilars or differentiated products strongly preferred.
• Strong understanding of U.S. payer/market access, reimbursement and channel dynamics.

Responsibilities

• Lead U.S. marketing strategy for 505(b)(2), value-added generics and specialty, biosimilars and other differentiated products.
• Develop portfolio, brand and commercialization strategies based on unmet patient/customer needs, product differentiation, competition, payer/market access and channel dynamics.
• Lead pre-launch and launch planning including segmentation, prioritization, targeting, positioning, messaging, market development, customer engagement and launch readiness.
• Build differentiated value propositions for HCPs, pharmacists, patients/caregivers, payers, organized providers/institutions, health systems, GPOs and other relevant customers.
• Establish annual and long-term marketing plans, priorities, resource allocation and KPIs across the portfolio.
• Partner with R&D, Regulatory, Medical Affairs, Portfolio and Business Development to incorporate commercial insights into product development and lifecycle strategy.
• Partner with Market Access, Pricing, Contracting and Sales/Key Accounts to integrate payer, reimbursement, formulary, institutional and channel considerations into brand strategy.
• Lead market research, competitive intelligence, patient/customer journey analysis and performance analytics to identify opportunities and optimize commercial strategy.
• Partner with Finance and Commercial Analytics on forecasting, business cases, scenario planning and investment decisions.
• Provide commercial input into portfolio evaluations, business development opportunities and lifecycle-management strategies.
• Lead cross-functional launch teams spanning Marketing, Medical, Market Access, Sales, Regulatory, Supply Chain, Finance and Commercial Operations.
• Build scalable marketing capabilities, processes and launch playbooks as Lupin’s differentiated portfolio expands.
• Lead, coach and develop marketing talent and external agency partners while maintaining appropriate budget and compliance oversight.

Skills

Executive presence

Strategic thinking

Leadership

Communication

Education

Bachelor's degree in Business, Marketing, Life Sciences or related discipline

MBA, PharmD or advanced degree preferred

Job description

Lupin Pharmaceuticals in New Jersey is seeking a Senior Director, Head of Marketing – Value Added Generics to drive U.S. marketing strategy and commercialization for a growing portfolio of differentiated products, including 505(b)(2), value-added generics, and biosimilars.

The role builds and executes portfolio and brand strategies from business case evaluation through launch and lifecycle management, requiring strategic growth, launch excellence, payer insights and cross-functional leadership