Chief Marketing & Communications Officer

American International College; Springfield (MA); On-site; USD 90,000 - 100,000; Full time

Job summary

American International College in Springfield, MA seeks a Vice President for Marketing and Communications to provide strategic leadership, elevate the College's brand, and expand public presence. The role oversees marketing, communications, and public relations with a hybrid in-house/agency model and serves on the President's Cabinet.

The successful candidate will lead brand stewardship, manage campaigns, guide creative services, and partner across campus to drive enrollment growth and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, or related field.
• Proven ability to build and execute results-driven campaigns with metrics reporting.
• Strong affinity for brand stewardship with campus-wide consistency.
• Demonstrated success leading teams and scalable processes.
• Exceptional communication skills and executive presence.

Responsibilities

• Manage institutional brand and marketing efforts including campaigns, creative services, website content, social media, and other platforms.
• Develop strategic marketing campaigns for brand awareness and lead generation across digital and traditional platforms.
• Lead creative services for graphic design, photography, videography, content development, and web content management.
• Oversee brand consistency across campus communications and marketing collateral.
• Lead and grow social media efforts across platforms with current trends.
• Manage partnerships with marketing, advertising, and media agencies for performance and consistency.
• Oversee executive communications across internal and public-facing channels.
• Develop strategies to use current technologies, including AI, to maximize efficiency.
• Serve as staff representative to the Board of Trustees and report on campaigns and outcomes.
• Serve as editor-in-chief for publications such as Lucent.
• Manage facility rentals, sponsorships, and events with external stakeholders.
• Perform other duties as assigned.

Skills

Brand stewardship

Executive presence

Team leadership

Campaign leadership

Metrics reporting

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Master's degree in Marketing, Communications, Business, Journalism, or related field

Tools

Adobe Creative Suite

WordPress

Google Analytics

Canva

Slate CRM tools

Job description

American International College in Springfield, MA seeks a Vice President for Marketing and Communications to provide strategic leadership, elevate the College's brand, and expand public presence. The role oversees marketing, communications, and public relations with a hybrid in-house/agency model and serves on the President's Cabinet.

The successful candidate will lead brand stewardship, manage campaigns, guide creative services, and partner across campus to drive enrollment growth and