AVP, Marketing & Communications — Higher Ed Leadership

Brooklyn College; New York (NY); On-site; USD 185,000 - 192,000; Full time

Job summary

Brooklyn College seeks an Assistant Vice President for Marketing and Communications to lead an integrated communications strategy that raises the profile of the college. You will work with the senior leadership to oversee marketing, brand management, communications and media relations across the institution.

Responsibilities include developing admissions marketing strategies, managing the college website, ensuring brand consistency, messaging across audiences, serving as official spokesperson,

Qualifications

• Bachelor's degree and eight years' related experience required.
• Master's degree in marketing, public relations, journalism, or related field a plus.
• Experience leading marketing and communications in higher education preferred.
• Ability to develop integrated strategies across diverse stakeholders.

Responsibilities

• Lead strategic communications, marketing, and media relations activities for Brooklyn College.
• Oversee admissions marketing to expand enrollment and enhance reputation.
• Manage the College website and coordinate content with key stakeholders.
• Oversee brand and messaging consistency across the College.
• Serve as official spokesperson to the press and represent the College with CUNY.
• Mentor marketing and communications staff and drive data-driven assessment of activities.
• Collaborate with faculty, students, and staff to highlight achievements and priorities.
• Oversee crisis communications planning and internal communications.

Skills

Leadership

Cross-functional teamwork

Marketing strategy

Brand management

Media relations

Digital marketing

Content & writing

Project management

Education

Bachelor's degree

Master's degree (plus)

Tools

CMS platforms

Adobe Creative Suite

Web analytics/tools

Job description

Brooklyn College seeks an Assistant Vice President for Marketing and Communications to lead an integrated communications strategy that raises the profile of the college. You will work with the senior leadership to oversee marketing, brand management, communications and media relations across the institution.

Responsibilities include developing admissions marketing strategies, managing the college website, ensuring brand consistency, messaging across audiences, serving as official spokesperson,