Vice President, Marketing and Communications

American International College; Springfield (MA); Vor Ort; USD 90.000 - 100.000; Vollzeit

Zusammenfassung

American International College in Springfield, MA seeks a Vice President for Marketing and Communications to provide strategic leadership, elevate the College's brand, and expand public presence. The role oversees marketing, communications, and public relations with a hybrid in-house/agency model and serves on the President's Cabinet.

The successful candidate will lead brand stewardship, manage campaigns, guide creative services, and partner across campus to drive enrollment growth and

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, or related field.
• Proven ability to build and execute results-driven campaigns with metrics reporting.
• Strong affinity for brand stewardship with campus-wide consistency.
• Demonstrated success leading teams and scalable processes.
• Exceptional communication skills and executive presence.

Aufgaben

• Manage institutional brand and marketing efforts including campaigns, creative services, website content, social media, and other platforms.
• Develop strategic marketing campaigns for brand awareness and lead generation across digital and traditional platforms.
• Lead creative services for graphic design, photography, videography, content development, and web content management.
• Oversee brand consistency across campus communications and marketing collateral.
• Lead and grow social media efforts across platforms with current trends.
• Manage partnerships with marketing, advertising, and media agencies for performance and consistency.
• Oversee executive communications across internal and public-facing channels.
• Develop strategies to use current technologies, including AI, to maximize efficiency.
• Serve as staff representative to the Board of Trustees and report on campaigns and outcomes.
• Serve as editor-in-chief for publications such as Lucent.
• Manage facility rentals, sponsorships, and events with external stakeholders.
• Perform other duties as assigned.

Kenntnisse

Brand stewardship

Executive presence

Team leadership

Campaign leadership

Metrics reporting

Ausbildung

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Master's degree in Marketing, Communications, Business, Journalism, or related field

Tools

Adobe Creative Suite

WordPress

Google Analytics

Canva

Slate CRM tools

Jobbeschreibung

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Vice President, Marketing and Communications

Springfield Campus, Springfield, MA, US

2 days ago Requisition ID: 1087

Salary Range: $90,000.00 To $100,000.00 Annually

About Company:

Join a Community That Transforms Lives — Welcome to American International College

At American International College (AIC), we believe in the power of education to transform lives. Located in the heart of Springfield, Massachusetts, our vibrant campus blends historic charm with modern innovation. With approximately 2,000 undergraduate and graduate students, AIC offers a close-knit, supportive culture where your work makes a meaningful impact.

Our mission is to provide access to a holistic education in an inclusive environment that propels a diverse community of learners to personal growth and professional success. Guided by this purpose, we cultivate a campus where students, faculty, and staff feel a true sense of belonging, benefit from innovative education, and participate in experiences that empower them to thrive in their careers and communities.

Whether you're teaching, advising, or supporting operations, you’ll be part of a collaborative team that values purpose-driven education, personal growth, and professional achievement. We are deeply committed to diversity, equity, and inclusion, and we actively seek candidates who bring unique perspectives and experiences to our campus.

Make a difference where it counts. At AIC, every position plays a part in empowering students and strengthening the AIC experience.

American International College is an equal opportunity employer. We are committed to building and sustaining an inclusive and equitable working and learning environments for all. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic as defined by law.

Vice President for Marketing and Communications

American International College seeks a Vice President for Marketing and Communications to provide strategic leadership and advance the College's brand profile, public presence, and market share through oversight of the Marketing and Communications team and cross-departmental collaboration. This position oversees all functional aspects of marketing, communication, and public relations for the colleges utilizing a hybrid model of in-house staff and agency partners. As a member of the President's Cabinet, the Vice President acts as a representative of the institution and department both on campus and when interfacing with key constituencies and serves as a key advisor to the President and members of leadership. Serving as a leader at a mission-driven institution, the Vice President carries the values of access, opportunity, diversity, community, and belonging in articulating the AIC brand and how it is represented to the world.

Principal Duties and Responsibilities:

• Manage institutional brand and marketing efforts including campaigns, creative services, website content, social media, and other platforms.
• Develop strategic marketing campaigns for both high-level brand awareness and targeted lead generation initiatives across digital and traditional platforms.
• Lead AIC's creative services to support campus partners, including graphic design, photography, videography, content development, web content management, and more.
• Serve as head of the College's brand and ensure consistency across campus communications, marketing collateral, signage, and more.
• Lead and grow social media efforts across all platforms, with a focus on enhanced content and incorporating current social media trends.
• Manage strategic partnerships with marketing, advertising, and media agencies with a focus on performance effectiveness and brand consistency.
• Oversee executive communications including internal, crisis, public-facing, and other high-level messaging across platforms.
• Develop strategies to enhance AIC's use of current technologies, including AI, to maximize efficiency and effectiveness.
• Serve as a staff representative to the Board of Trustees, reporting on departmental initiatives and strategies, campaign outcomes, and offering thought leadership.
• Serve as editor-in-chief for publications including Lucent, AIC's semiannual alumni magazine.
• Manage facility rentals, sponsorships, and events involving members of the public and external stakeholders.
• Perform other duties as assigned.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field.
• Proven ability to build and execute results-driven campaigns, including metrics reporting and formally presenting results.
• Strong affinity for brand stewardship and management, with a track record of ensuring brand consistency across campus-wide constituents.
• Demonstrated success leading teams, managing performance, and implementing scalable processes that improve outcomes and service quality.
• Exceptional communication skills and executive presence with the ability to influence across diverse stakeholders and priorities.

Preferred Qualifications:

• Master's degree in Marketing, Communications, Business, Journalism, or related field.
• Experience in higher education marketing with a focus on supporting enrollment growth.
• Experience in managing a hybrid model of in-house and outside partner marketing teams.
• Experience with design and web platforms including Adobe Creative Suite, WordPress, Google Analytics, and Canva.
• Experience with Slate or similar CRM tools, particularly for use in direct marketing.

Typical hours are Monday - Friday 8:30 am - 4:30 pm with flexibility based on the needs of the department.