Chief Brand & Communications Officer

Appalachian State University; Boone (NC); On-site; USD 140,000 - 210,000; Full time

Job summary

Appalachian State University seeks a Chief Marketing & Communications Officer to lead University Communications, shaping strategic marketing and communications across the campus. The role steers crises, digital engagement, and brand management while aligning messaging with institutional priorities.

The role requires senior leadership experience, a strong background in both creative and strategic communications, and proven ability to manage large, multidisciplinary teams.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public affairs, or a related field.

Responsibilities

• Oversee University Communications, guide strategies that strengthen App State's brand and reputation.
• Provide leadership for crisis and executive communications, digital engagement, and internal communications.
• Direct university-wide marketing and communications planning in support of institutional priorities.
• Oversee the development and management of the university's brand across channels and units.
• Lead communications planning and response for significant issues and crises.

Job description

Appalachian State University seeks a Chief Marketing & Communications Officer to lead University Communications, shaping strategic marketing and communications across the campus. The role steers crises, digital engagement, and brand management while aligning messaging with institutional priorities.

The role requires senior leadership experience, a strong background in both creative and strategic communications, and proven ability to manage large, multidisciplinary teams.