Chief Marketing & Communications Officer

United Bank Of Michigan Group; Grand Rapids (MI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid vacation

Sick days

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability

401(k) match

Education reimbursement

Wellness program

Training & development

Pay for performance

Promote from within

Bank products & services

Inclusive culture

Veteran-friendly

Job summary

United Bank of Michigan is seeking a senior marketing leader to own brand strategy, marketing and strategic planning, executive communication, and the performance of the entire marketing function. They will serve as a trusted advisor to the CEO and President and partner with sales leadership across lines of business.

The role requires deep fluency in regulated-industry marketing, strong strategic acumen, and the ability to earn trust with tenured sales professionals while driving growth and

Qualifications

• Master’s degree (M.A.) or six to ten years related experience and/or training; or equivalent combination.
• Ability to read, analyze, and interpret the most complex documents including financial reports and legal documents.
• Ability to respond effectively to the most sensitive inquiries or complaints from customers, regulatory agencies or members of the business community.
• Ability to make effective presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
• Ability to work with mathematical concepts such as probability and statistical inference and analysis of variance.
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Ability to define and solve intellectual and practical problems and deal with a variety of variables in situations.
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• Utilizing hands & arms; ability to talk & hear; close vision of 20 inches or less; ability to identify and distinguish colors.

Responsibilities

• Own brand strategy, marketing and strategic planning for the bank.
• Lead executive communication and overall marketing performance.
• Partner with CEO, Presidents and sales leaders across lines of business.
• Develop, administer and maintain marketing expenditures and campaigns.
• Identify needs, conduct primary and secondary research, and craft creative strategies.
• Manage all bank communications (website, social, print, TV, radio, email, events).
• Facilitate or participate in community events; ensure compliance with marketing regulations.

Job description

United Bank of Michigan is seeking a senior marketing leader to own brand strategy, marketing and strategic planning, executive communication, and the performance of the entire marketing function. They will serve as a trusted advisor to the CEO and President and partner with sales leadership across lines of business.

The role requires deep fluency in regulated-industry marketing, strong strategic acumen, and the ability to earn trust with tenured sales professionals while driving growth and