Head of Marketing and Communications

United Bank of Michigan; Michigan; On-site; USD 130,000 - 200,000; Full time

Benefits offered by this job

Paid vacation

Health insurance

Life insurance

Disability insurance

401(k)

Education reimbursement

Wellness programs

Training & development

Internal promotion

Inclusive culture

Veteran-friendly

Job summary

United Bank of Michigan is seeking a senior marketing leader to drive brand strategy, marketing planning, and executive communications. This role partners with the CEO and sales leadership to grow profitability and market share while strengthening the bank’s identity in its communities.

The successful candidate will command deep experience in regulated-industry marketing, strategic insight, and the ability to earn trust with long-tenured professionals; CRM system oversight and cross‑functional

Qualifications

• Master’s degree or equivalent required.
• 6–10 years related experience in marketing.
• Ability to read, analyze, and interpret complex documents.
• Experience presenting to top management and boards.

Responsibilities

• Own brand strategy, marketing planning and executive communication.
• Serve as trusted advisor to CEO and sales leadership across lines of business.
• Oversee CRM systems and customer analytics for campaigns.
• Develop and justify marketing expenditures and investments.
• Lead bank-wide communications including website, social, print, and events.

Skills

Marketing leadership

Strategic planning

Regulated-industry marketing

Executive communication

Research and analysis

Public speaking

Education

Master’s degree (M.A.) or equivalent

Tools

CRM systems

Job description

We're a local bank that has been partnering with this community for more than a century. We've come alongside and helped build businesses, launch ideas, raise families and fulfill dreams. Our favorite mission is the kind that can have a positive impact every day.As a full-time employee of United Bank, you would join an outstanding, supportive culture of employees. You would also gain several attractive benefits, including the following:Paid vacation and Sick (ESTA) days;Health, dental, vision, and life insurance;Long and short-term disability;401(k) retirement plan with company match;Education reimbursement;Wellness opportunities;Training and development opportunities;Pay for performance;Promote from within philosophy;Bank products and services;Inclusive employer that celebrates and encourages the uniqueness of each person;Veteran-friendly employer.We have an excellent opportunity for a full-time Head of Marketing and Communications for United Bank of Michigan. United Bank is searching for driven individuals who are focused on building relationships with our customers by meeting their financial objectives. We would love to help you achieve your personal and professional goals.The Head of Marketing and Communications position is a senior marketing leadership role. This position owns brand strategy, marketing and strategic planning, executive communication, and the performance of the entire marketing function. They will serve as a trusted advisor to the CEO and President, a credible partner to the sales leadership across all lines of business, and a champion of the bank’s identity in the communities it serves. This position requires deep fluency in regulated-industry marketing, strong strategic acumen and intelligence, and the ability to earn trust with tenured sales professionals.This position will have a shared and collaborative responsibility for meeting growth profitability, and market share objectives with Department Heads and Business Line Managers; including both organic and external growth. They will be responsible for development, administration and maintenance of Customer Relationship Systems with significant use of both internal and external demographics. This position will be responsible for development of a system for justifying ongoing marketing expenditures and investments, and specific sales and marketing campaigns. This position will identify and analyze marketing needs and challenges, conduct primary and secondary research, and develop creative strategies and tactics. They will be responsible for all communications for the bank including but not limited to: website, social media, billboards, print, TV, radio, interactive marketing, email, mail, public and community relations, and campaigns. This individual will be responsible for facilitating and/or participating in Bank, vendor, customer, charity, association, chamber or other community events. They will be responsible for all areas of compliance as it relates to Marketing and undertake special projects to departmental services as assigned.This position requires:Master’s degree (M.A.) or equivalent; or six to ten years related experience and/or training; or equivalent combination of education and experience;Ability to read, analyze, and interpret the most complex documents including financial reports and legal documents;Ability to respond effectively to the most sensitive inquiries or complaints from customers, regulatory agencies or members of the business community;Ability to make effective presentations on controversial or complex topics to top management, public groups, and/or boards of directors;Ability to work with mathematical concepts such as probability and statistical inference and analysis of variance;Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations;Ability to define and solve intellectual and practical problems and deal with a variety of variables in situations;Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form;Utilizing hands & arms;Ability to talk & hear;Ability to have close vision of 20 inches or less;Ability to identify and distinguish colors.United Bank of Michigan is proud to be an Equal Opportunity and Affirmative Action Employer, and to have an inclusive culture to promote and ensure equal opportunity decisions regardless of race, color, sex, national origin, religion, disability, veteran status or any other legally protected status.If you require an accommodation to apply to this position, please call [phone], or email [e-mail]. This contact information is for accommodation purposes only.