Strategic Marketing Leader, Strategy & Operations

Financial Narrative; Chicago (IL); Hybrid; USD 102,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Performance-based incentives

Discretionary bonuses

Job summary

BMO Financial Group in Chicago, IL, seeks a Senior Manager, U.S. Marketing Strategy & Operations to shape the marketing agenda for personal, commercial and wealth businesses. You’ll translate data into executive-ready narratives, guide strategic campaigns, and provide planning support to improve operational effectiveness.

You’ll partner with US marketing leadership, present insights to the CMO, and lead cross-functional initiatives with strong PowerPoint, Excel and data-visualization skills.

Qualifications

• Typically 7+ years of relevant experience in marketing strategy and operations.
• Strong written and oral presentation skills with executive presence.
• Ability to turn data into persuasive narratives for leadership.

Responsibilities

• Lead implementation of the strategy and roadmap with change management.
• Report results and outcomes of the strategy to marketing leadership.
• Maintain planning, performance tracking, and communications for leadership.
• Plan presentations, content, speakers for internal and external events.
• Support senior leadership with stakeholder management and executive communications.
• Collaborate with US marketing leadership to articulate the strategic plan.

Skills

Interpersonal skills

Presentation skills

Data visualization

Strategic thinking

Ambiguity management

Timeline management

Communication to leadership

Storytelling

Tools

PowerPoint

Excel

Word

Job description

Senior Manager, U.S. Marketing Strategy & Operations

BMO

Chicago, IL, USA

Job listing

Description

You’re a dynamic, capable, experienced storyteller and strategic thinker with a strong appreciation for branding and marketing—even if you don’t think of yourself as a “marketer” today. You’re fascinated by consumer behavior. You know how to visualize data to tell compelling stories. You’re a pro at turning out a persuasive, data-driven executive-ready presentation that changes minds and wins support. You can (and sometimes will) turn that presentation around in 24 hours, because you’ve done it dozens—even hundreds—of times before in at a consulting firm or similar organization. You’re adept at bringing together multiple ideas and data points and synthesizing them into a unified point of view—even when there is ambiguity. In fact, other people come to you for advice and guidance on their own decks and leadership presentations because yours are just so good!

But most importantly: you want to be part of a culture of ideas, fun, and learning with smart, hilarious people who do some of the most exciting, successful work in banking and marketing.

As a part of the U.S. Banking marketing team that supports our personal, commercial, and wealth businesses, the role will collaborate with the US marketing leadership team to develop and articulate the group’s strategic plan and associated initiatives. This includes gathering, interpreting and reporting information that helps stakeholders understand the role of the work we do and the results we generate on behalf of the bank. You’ll work with the team to interpret campaign performance, and provide planning, support and recommendations to improve operational effectiveness and track our achievements. Finally, you’ll serve as strategic counsel to the U.S. chief marketing officer, generating effective, consistent communications for the CMO and for the leadership team.

Must-haves:

• Highly effective interpersonal skills to develop strong relationships
• Strong written and oral presentation skills and presence—with strong technical ability with PowerPoint, Excel and Word with exceptional data visualization skills.
• Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities
• Highly effective at working in a fast-paced environment and ability to manage multiple deadlines and priorities
• Ability to think strategically while working tactically
• Razor sharp analytical and problem-solving skills
• Be a strategic expert and consult on initiatives that improve performance of marketing initiatives
• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.
• Lead and proactively participate in strategic brainstorming discussions with the goal of not just developing recommendations, but to build a strategic framework that will result in decision making.
• Ability to facilitate ideation sessions and continuously inspire new ways of thinking
• Develop PowerPoint presentations that influence and build comprehensive business cases that help secure alignment and move initiatives forward
• Support the annual marketing planning process for the US PCW marketing team, coordinating closely with the Enterprise/Integrated Marketing Planning team
• Continuously improve marketing team operations through thought leadership and best practice implementation

Execution

• Lead implementation of the strategy and roadmap by deploying change management skills to ensure alignment and engagement of partners to achieve objectives
• Report results and outcomes of the strategy to marketing leadership team
• Maintain business management and operational processes including but not limited to planning, performance tracking, technology funding, townhall preparations, team off-site preparations, integrated marketing council preparations and other necessary requests from marketing leadership team
• Support CMO by working with Marketing leaders and business partners to plan the presentations, content, speakers and topics for key internal (e.g. executive meetings, committee meetings) and external communications (e.g. industry conferences)
• Support CMO’s senior leadership team in day to day stakeholder management and with strategic executive level communications and presentations to drive thought leadership and progress on our team’s mandate and objectives

Marketing Intelligence and Analytics

• Monitor best practices and competitor activities, both locally and globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Qualifications

• Typically 7+ years of relevant experience
• Solid knowledge of banking industry.
• Extensive knowledge of strategic planning and execution.
• Experience in marketing, public relations or advertising

$102,000.00 - $190,000.00

Pay Type:

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

BMO is proud to be an equal employment opportunity employer. We evaluate applicants without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other legally protected characteristics. We also consider applicants with criminal histories, consistent with applicable federal, state and local law.

BMO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [e-mail] and let us know the nature of your request and your contact information.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.