Brand & Growth Director (Equity + PTO)

Honey Mama's; Portland (OR); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Equity

PTO

Health benefits

Unlimited treats

Job summary

Honey Mama’s, a Portland-based, fast-scaling CPG brand, seeks a marketing leader to translate strategy into high-impact programs. You will guide brand direction, elevate creative, and build the marketing infrastructure to scale the business while partnering with cross-functional teams to ensure authentic, joyful brand experiences.

You will lead a talented team, manage budgets, and drive consumer insights to shape product positioning, launches, and omnichannel storytelling in a rapidly evolving

Qualifications

• 8–10 years of progressive marketing leadership experience (CPG strongly preferred).
• Proven success leading brand, creative, and marketing programs end-to-end.
• Experience with consumer research, creative management, and cross‑functional leadership.
• Strong financial acumen—budget management, forecasting, and ROI analysis.
• Experience supporting brands through growth phases; refrigerated category background is a plus.

Responsibilities

• Partner with the CEO and executive team to shape brand direction, marketing priorities, and long-term growth plans.
• Lead the marketing team to deliver integrated, high-quality campaigns.
• Own brand positioning, messaging, and storytelling across channels.
• Oversee all marketing program planning, execution, and ROI tracking.
• Serve as the manager of all creative output and maintain brand identity.
• Own the marketing budget and monitor KPIs.
• Manage agencies and external partners.

Skills

Marketing leadership

Brand management

Cross-functional leadership

Consumer research

Creative management

Budget management

Forecasting

ROI analysis

CPG experience

Job description

Honey Mama’s, a Portland-based, fast-scaling CPG brand, seeks a marketing leader to translate strategy into high-impact programs. You will guide brand direction, elevate creative, and build the marketing infrastructure to scale the business while partnering with cross-functional teams to ensure authentic, joyful brand experiences.

You will lead a talented team, manage budgets, and drive consumer insights to shape product positioning, launches, and omnichannel storytelling in a rapidly evolving