Chief Franchise Marketing Architect

JETSET Pilates; Miami (FL); Hybrid; USD 135,000 - 145,000; Full time

Benefits offered by this job

Health plan

401(k) match

Paid time off

Career growth opportunities

Job summary

JETSET Pilates is seeking a Sr. Director of Integrated Marketing to drive national-to-local marketing execution across the franchise network. You will lead regional managers, shape the calendar, and ensure ROI while maintaining brand standards.

The role requires 8+ years in marketing, including leadership experience, with a focus on franchise or multi‑location programs. This hybrid role is based in Miami, offering growth and collaboration with senior leadership.

Qualifications

• 8+ years of marketing experience, including 3+ years leading teams of managers
• Experience in franchise, multi‑location, or multi‑unit marketing (local store, field, or integrated marketing)
• Track record of building and executing integrated marketing plans across brand, digital, and local channels
• Experience with pre‑opening, launch, or new market entry campaigns tied to sales targets
• Strong analytical skills; comfortable owning KPIs, spend, and ROI
• Excellent planning and project management skills across many markets at once
• Boutique fitness, wellness, or hospitality experience preferred
• Experience partnering with Operations on underperforming locations is a plus
• Familiarity with fitness CRMs and booking platforms (e.g., Mindbody, ClassPass), local digital channels (Google Business Profile, Meta), and Asana or similar project management tools is a plus

Responsibilities

• Own the integrated marketing strategy for the franchise network and translate goals into local objectives
• Define the annual network calendar and local campaigns, always‑on playbooks, and owner-led initiatives
• Set regional priorities based on performance data, market maturity, and growth plans
• Lead a team of four regional Integrated Marketing Managers
• Build shared tools, templates, and processes for consistent regional support
• Oversee pre‑opening marketing playbooks and presales training with Sales and New Studio Opening teams
• Partner with Operations on opening timelines and studio performance
• Identify trends from CRM, digital, and studio feedback into actionable insights

Skills

Leadership

Strategic thinking

Data-driven

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Mindbody

ClassPass

Google Business Profile

Asana

Job description

JETSET Pilates is seeking a Sr. Director of Integrated Marketing to drive national-to-local marketing execution across the franchise network. You will lead regional managers, shape the calendar, and ensure ROI while maintaining brand standards.

The role requires 8+ years in marketing, including leadership experience, with a focus on franchise or multi‑location programs. This hybrid role is based in Miami, offering growth and collaboration with senior leadership.