Company PresentationBacked by experienced investors from the iGaming industry and an established game development capability with approximately two decades of experience delivering games and gaming technology for international clients, a new B2B real-money gaming provider is being launched.The venture combines a strong production foundation, an experienced game development team, an initial portfolio of 10 slot and crash games, and access to investment resources.The company's ambition is to become a significant international B2B gaming provider, building a commercially competitive game portfolio and securing strong distribution across multiple markets.The business is at an early stage, offering an opportunity to shape its market positioning, commercial strategy, and long-term growth from the ground up.The company is looking for a commercially driven CEO / Co-Founder with deep game provider experience, an established industry network, and the entrepreneurial mindset to build a scalable business.
Key Responsibilities
Commercial Strategy & Business Growth
- Define the company's strategic vision, commercial positioning, and international growth strategy.
- Identify priority GEOs and develop market-entry strategies based on player preferences, competitive dynamics, and commercial opportunities.
- Build a scalable distribution strategy through casino operators, aggregators, and platform partners.
- Leverage an established personal network to accelerate negotiations and secure high-value partnerships.
- Negotiate competitive commercial terms, including revenue-sharing structures, lobby placement, and promotional commitments.
- Drive the commercial funnel from initial partnership discussions to signed agreements, integrations, go-live, game visibility, and revenue generation.
- Build long-term relationships with key decision-makers across the global iGaming industry.
Market Entry & Distribution
- Develop a phased international expansion strategy, initially targeting commercially accessible markets in line with applicable regulatory requirements while preparing for entry into regulated markets.
- Identify the most commercially attractive opportunities for the initial portfolio of slot and crash games.
- Determine the optimal balance between aggregator-led and direct-to-operator distribution.
- Secure meaningful lobby positioning, featured placements, and promotional support.
- Build strong market coverage and sustainable GGR growth.
- Prioritise early commercial traction and product-market fit before accelerating investment and expansion.
Product & Commercial Performance
- Collaborate with the COO and product team to align the game portfolio with market demand.
- Translate knowledge of GEO-specific player preferences, game mechanics, and competitor performance into commercial opportunities.
- Influence portfolio priorities based on market intelligence and distribution potential.
- Assess the commercial performance of games using GGR, NGR, turnover, player engagement, retention, and operator-level results.
- Identify opportunities to improve the commercial performance of existing and future games.
- Distinguish between game performance issues and challenges caused by distribution, visibility, or promotional positioning.
Leadership & Business Development
- Build and lead the commercial organisation, including distribution, business development, marketing, account management, and commercial analytics.
- Define strategic priorities and collaborate with the COO on financial planning and execution.
- Develop a scalable business model aligned with long-term commercial targets.
- Present growth strategies, investment requirements, and business cases to shareholders.
- Represent the company at major industry events, conferences, and strategic partner meetings.
- Act as an entrepreneurial business leader with a long-term ownership mindset.
Requirements
- Direct senior leadership experience within a B2B real-money game provider, preferably in slots, crash, or instant games.
- Proven commercial success in scaling a game provider, its distribution network, or its international revenue.
- Strong experience in C-level commercial leadership, ideally as CCO, CBDO, CEO, or Co-Founder.
- A well-established personal network of casino operators, aggregators, platforms, and senior industry decision-makers.
- Demonstrated ability to turn commercial relationships into signed agreements, live integrations, and measurable revenue.
- Deep understanding of the global iGaming provider market, including GEO-specific dynamics, game mechanics, and player preferences.
- Strong knowledge of revenue-sharing models, B2B commercial negotiations, distribution economics, and promotional opportunities.
- Experience building and scaling commercial teams or business units.
- Strong strategic thinking combined with hands-on execution.
- An entrepreneurial mindset and genuine motivation to build a business as a long-term partner and shareholder.
- Willingness and ability to travel internationally on a regular basis.
- Experience solely with casino operators, platforms, aggregators, or other adjacent industries without direct game provider experience will not be considered sufficient.
Company Offers
- The opportunity to become CEO / Co-Founder of a new international B2B iGaming provider.
- Potential equity participation of up to 10%, subject to individually agreed terms.
- A fixed compensation component during the initial growth stage, to be discussed individually.
- Significant autonomy in defining the company's commercial vision and international expansion strategy.
- Access to an experienced game development and production team.
- An initial portfolio of games and established operational support.
- Investment backing from shareholders with substantial iGaming industry experience.
- An opportunity to build a commercial organisation and international distribution network from the ground up.
- A long-term entrepreneurial role with a focus on creating substantial business value and shareholder upside.