Marketing Lead (B2B iGaming)

Enjoy Gaming LLC; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Core hours

Annual performance reviews

Descripción de la vacante

ENJOY Gaming is seeking a Marketing Lead to own the global B2B marketing strategy, lead generation, and brand positioning. You will manage budgets, drive trade show experiences, and coordinate cross-functional initiatives with HR and Product teams.

The role focuses on high-impact activations, international partnerships, and data-driven ROI across digital and offline channels. Remote-friendly with global scope.

Formación

• 4+ years in a senior marketing role within the B2B iGaming sector (Game Provider, Aggregator, or Platform).
• Experience in branding strategies for products and employer branding initiatives.
• Hands-on in managing large exhibition stands and VIP events at major iGaming summits.

Responsabilidades

• Lead and execute the global B2B marketing strategy aligned with growth objectives.
• Manage the global marketing budget to maximize ROI across brand, lead acquisition, and engagement.
• External branding: define brand positioning, tone of voice, and visual identity.
• Internal branding: partner with HR to align values and employer branding.
• Plan and execute participation in major iGaming expos and events globally.
• Oversee stand design, vendor selection, and on-site setup.
• Coordinate booth management, staffing and promotional merchandise.
• Host side events and VIP activations around summits.
• Drive pre-event outreach, post-event follow-ups, and ROI analysis.
• Create sales enablement materials and ensure alignment with roadmaps.
• Drive content strategy for social media and corporate channels.
• Oversee website updates, UX improvements, and SEO collaboration.
• Lead and mentor marketing team and external vendors, with performance reporting.

Conocimientos

Senior Marketing

B2B iGaming

Brand Strategy

Event Management

Lead Generation

CRM & Analytics

Cross-functional Collaboration

English Proficiency

Herramientas

Google Analytics

Hotjar

HubSpot

Salesforce

Figma

Canva

Photoshop

Descripción del empleo

ENJOY Gaming is a software provider focused on creating high-quality digital entertainment experiences, including Slots and Live Games. Our team brings together experienced professionals in game development, product, and design, driven by a passion for innovation and quality. At ENJOY Gaming, we value ownership, excellence, and drive. These principles shape the way we work, collaborate, and build products.

Join us and be part of our innovative journey in the gaming world!

We are seeking a creative, strategic, and results-driven Marketing Lead to elevate our global brand presence and drive commercial growth. Reporting directly to the Chief Commercial Officer (CCO), you will take end-to-end ownership of our global B2B marketing strategy, lead acquisition campaigns, brand positioning, and offline/digital event presence.

This is a high-impact role for an experienced B2B iGaming marketing leader ready to manage global marketing budgets, lead cross-functional initiatives, deliver memorable trade show experiences, and significantly boost our market share in a fast-paced, competitive landscape.

About You:

• Experience: 4+ years in a senior marketing role within the B2B iGaming sector (Game Provider, Aggregator, or Platform).

• Branding Expertise: Proven track record of developing and executing both B2B product brand strategies and internal employer branding initiatives.

• Event Mastery: Hands-on experience in managing large-scale exhibition stands (concept, build-up, logistics, vendors) and hosting off-site VIP events at major iGaming summits (ICE, iGB, SBC, SiGMA).

• Commercial Mindset: Strong understanding of B2B lead generation, sales pipelines, and how marketing directly supports revenue growth.

• Tool & Asset Proficiency: Familiarity with website CMS platforms, analytics tools (Google Analytics, Hotjar), CRM systems (HubSpot/Salesforce), and design management (Figma, Canva, Photoshop).

• Vendor Management: Proven track record of managing external agencies, stand contractors, print suppliers, and PR partners.

• Communication: Outstanding oral and written English skills (additional languages are a strong plus).

• Soft Skills: High level of ownership, strong cross-functional communication skills (especially with HR and Product teams), stress resilience during busy exhibition seasons, and an eye for creative detail.

What goals and responsibilities will you have?

1. End-to-End Marketing Strategy & Growth

• Lead, develop, and execute a comprehensive global B2B marketing strategy aligned with commercial priorities and growth objectives.

• Manage and allocate the global marketing budget to achieve maximum ROI across brand, lead acquisition, and engagement activities.

2. External & Internal Brand Management

• External Branding: Define, champion, and uphold a distinct brand positioning, tone of voice, and visual identity across all external customer and partner touchpoints.

• Internal Branding & Culture: Partner with the HR/People team to develop and drive the internal brand strategy, shaping company values, internal communication channels, corporate culture initiatives, and employer branding to align the team around a shared vision.

• Brand Governance: Establish and maintain global brand guidelines, design templates, and asset libraries for use across internal departments, remote teams, and external partners.

3. Event Management, Exhibition & Stand Build-Up (Key Focus)

• Plan and execute full-cycle participation in major iGaming expos and industry events globally (e.g., ICE Barcelona, iGB Live, SBC Summit, SiGMA).

• Stand Development & Build-up: Oversee stand design, spatial layout, contract negotiations, vendor selection, construction logistics, and tech setup on-site.

• Event Logistics & Operations: Coordinate booth management, delegate scheduling, promotional merchandise production, catering, and staff briefings.

• Side Events & VIP Activation: Conceptualize and host exclusive networking events, dinners, executive meetups, and client parties around major summits.

• Event Marketing & ROI: Drive pre-event outreach, lead capture strategies at booths, post-event follow-up campaigns, and performance analysis.

4. Campaign Development & Lead Generation

• Plan, coordinate, and execute integrated B2B campaigns across digital, email, social, PR, and partner channels.

• Collaborate with Sales and Product teams to align marketing initiatives with lead generation, customer acquisition, and revenue goals.

• Design targeted account-based marketing (ABM) campaigns to attract key operators and platform partners.

5. PR, Media & Industry Partnerships

• Manage relationships with iGaming media outlets, PR agencies, and event organizers to secure interviews, panel speaker slots, press releases, and thought leadership coverage.

• Coordinate joint marketing initiatives and co-branding campaigns with partners, platforms, and clients.

6. Sales Enablement & Collateral Creation

• Oversee the creation and upkeep of high-converting commercial decks, product one-pagers, game trailers, interactive demo pages, and promotional toolkits.

• Ensure all sales collateral accurately reflects product roadmaps and brand excellence.

7. Social Media & Content Strategy

• Drive B2B content and social media presence across LinkedIn, X (Twitter), YouTube, Telegram, and specialized iGaming platforms.

• Build engagement with C-level executives, operators, and industry decision-makers through tailored video content, product updates, and insightful articles.

8. Website & Digital Management

• Oversee website updates, UI/UX improvements, SEO optimization, and content updates in collaboration with design and web development teams.

• Ensure high-conversion landing pages for new game releases, corporate announcements, and recruitment campaigns.

9. Team Leadership, Governance & Analytics

• Lead and mentor the marketing team and external vendors.

• Track marketing metrics (CAC, ROI, brand awareness, internal engagement, pipeline influence) and present performance reports to executive leadership.

What WeOffer:

• Competitive Salary inEUR: with annual performance reviews torecognize your growth

• Remote Work & Core Hours: full-time remote role (8 hours + 1 hour lunch) with mandatory