Chief Creative Director, Content COE

PNC Financial Services Group, Inc.; Pittsburgh (Allegheny County); On-site; USD 123,000 - 275,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid holidays & vacation

Educational assistance

Wellness program

Job summary

PNC Financial Services Group, Inc. is seeking a Creative Director to shape the visual identity and architecture across all owned content, from PNC.com to social, video, and editorial.

This senior role sits at the intersection of marketing, communications, and product experience, defining strategy and systems for the COE. You will build and lead a multi-disciplinary team of designers, editors, and motion artists, set production standards, and partner with Brand Marketing & Paid Media to ensure a

Qualifications

• University degree in a relevant field; experience in branding and strategic communications; leadership experience in a creative/marketing environment.

Responsibilities

• Establishes the strategic direction of the team and develops/executes communications strategies to advance business priorities.
• Oversees planning, research, and development of content for complex initiatives and measures impact of communications plans.
• Builds client relationships with executives and cross-functional teams; aligns messaging and ensures consistency.
• Directs analytics, reporting, and accountability to drive marketing and business integration.
• Manages performance, coaching, and development of employees to adapt to evolving business strategies.

Skills

Branding

Change Management

Creative Process

Design Thinking

Digital Marketing

Media Relations

Prioritization

Strategic Communication Planning

Strategic Planning

Education

Bachelors

Job description

PNC Financial Services Group, Inc. is seeking a Creative Director to shape the visual identity and architecture across all owned content, from PNC.com to social, video, and editorial.

This senior role sits at the intersection of marketing, communications, and product experience, defining strategy and systems for the COE. You will build and lead a multi-disciplinary team of designers, editors, and motion artists, set production standards, and partner with Brand Marketing & Paid Media to ensure a