Head of Content - Video-First Creative Leader

ADP, Inc.; Roseland (NJ); On-site; USD 132,000 - 246,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life Insurance

Matched retirement savings

Wellness program

Disability coverage

Job summary

ADP, Inc. seeks a Head of Content, Senior Creative Director to lead a video-centric content engine and ensure narrative consistency across ADP’s brand.

The role calls for shaping creative standards and driving speed, scale, and impact for campaigns, social content, and executive storytelling. You will partner with strategy, product marketing, and sales teams to deliver emotive, platform-native content that reinforces brand quality and performance.

Qualifications

• Over 12 years in creative direction, content marketing, brand storytelling, social and video content.
• Proven experience leading creatives for large brands, agencies, or social-first teams.
• Strong portfolio showing video-first storytelling and brand systems.
• Deep understanding of narrative, visual identity and platform formats.
• Experience influencing cross-functional stakeholders and driving speed-to-market.
• Excellent communication, presentation and constructive feedback skills.

Responsibilities

• Define creative vision for ADP’s video-centric content engine and brand voice.
• Maintain consistency across campaigns, social channels, and executive content.
• Set and enforce creative standards for video, motion, templates and formats.
• Partner with Content Strategists, Producers, Editors and Designers to create high-performing content.
• Use analytics to refine formats, hooks and visual systems for better performance.
• Collaborate with Brand, Product Marketing, Communications, Demand Gen and Sales.

Skills

Creative direction leadership

Content marketing

Brand storytelling

Social creative

Video advertising

Cross-functional collaboration

Communication & feedback

Job description

ADP, Inc. seeks a Head of Content, Senior Creative Director to lead a video-centric content engine and ensure narrative consistency across ADP’s brand.

The role calls for shaping creative standards and driving speed, scale, and impact for campaigns, social content, and executive storytelling. You will partner with strategy, product marketing, and sales teams to deliver emotive, platform-native content that reinforces brand quality and performance.