Chief Commercial Officer — Refuse Trucks

Autocar, LLC; Birmingham (AL); Hybrid; USD 250,000 - 400,000; Full time

Benefits offered by this job

Medical

Dental

401K plan

Executive benefits

Job summary

Autocar, LLC in Birmingham, Alabama seeks a Commercial President for the refuse division to drive aggressive growth in vocational trucks. You will own P&L, lead cross-functional teams, and set strategy across sales, marketing, product, and engineering to deliver market-leading products.

The role requires deep experience in the waste industry, a proven record of revenue expansion, and the ability to recruit and develop top talent while maintaining operational excellence and safety standards.

Qualifications

• 15+ years of progressive management experience with P&L responsibility.
• 10+ years in a senior executive role within the waste/refuse sector.
• Proven success leading sales, business development, product management and strategic execution.
• Strong financial acumen and ability to drive growth and profitability.
• Bachelor’s degree required; MBA or equivalent preferred.

Responsibilities

• Own and manage the division's P&L and set revenue/margin targets.
• Develop and execute a go-to-market strategy across sales, marketing, and engineering.
• Lead end-to-end product development and commercialization of new truck models.
• Expand market share and forge strategic partnerships with fleet operators and dealers.
• Build and mentor a high-performing team aligned with company values.

Skills

P&L leadership

Cross-functional leadership

Strategic thinking

Sales & marketing

Industry knowledge - waste

Executive communication

Education

Bachelor’s degree

MBA or equivalent

Job description

Commercial President - Refuse

Autocar, LLC Birmingham, Alabama

Mission:

The President will lead the division responsible for driving the highest-selling models in the vocational truck business, with a primary focus on the refuse and waste management segment. Autocar is renowned for its vocational trucks, and we are seeking a highly skilled business leader to captain this pillar of our legacy brand while ensuring aggressive sales growth and strategic execution.

This role requires deep expertise in commercial strategy, business development, marketing, product management, engineering, recruiting, employee development, customer relations, and P&L leadership. The President will execute a differentiated go-to-market strategy, aligning efforts across sales, marketing, and engineering to create and sell industry-leading products.

Success in this role will be measured by aggressive revenue growth, market share expansion, and superior customer satisfaction, all while maintaining operational excellence and a culture of continuous innovation.

Key Responsibilities:

Profit & Loss (P&L) Leadership

• Full ownership of the business unit's P&L, ensuring revenue growth and margin expansion.
• Develop and implement cost-reduction strategies without compromising performance or product quality.
• Meet or exceed quarterly revenue and profitability targets, ensuring all strategic initiatives align with corporate objectives.

Commercial Strategy & Market Execution

• Develop and implement a comprehensive commercial strategy that aligns with business objectives and market dynamics.
• Identify and capitalize on market trends, competitive positioning, and customer needs to drive sales growth.
• Optimize pricing, positioning, and distribution strategies to maximize revenue and profitability.
• Establish data-driven decision-making frameworks for sales forecasting, demand planning, and competitive intelligence.
• Align commercial efforts across sales, marketing, product development, and customer engagement to create a seamless go-to-market strategy.
• Collaborate closely with engineering, sales, and marketing teams to build and sell industry-leading products that meet customer needs and outperform competitors.

Product Management & Development

• Lead the end-to-end product development process to launch innovative truck models annually, ensuring market differentiation.
• Reduce product development cycle time through cross-functional collaboration and agile methodologies.
• Oversee engineering and design to meet or exceed on-time delivery for new product launches.
• Drive continuous innovation by integrating customer feedback, market intelligence, and emerging technologies.
• Work cross-functionally with engineering, sales, and marketing teams to ensure product-market fit and seamless commercialization.

Sales & Business Development

• Own and implement existing sales strategy to meet growth targets.
• Expand market penetration in key vocational truck segments and regions.
• Forge and close new strategic partnerships annually to drive customer acquisition and revenue growth.
• Establish and maintain strong relationships with key fleet operators, dealers, and industry stakeholders.

Marketing & Brand Strategy

• Design and execute successful marketing campaigns to increase brand visibility and lead generation.
• Elevate brand awareness through targeted digital, trade show, and direct engagement marketing.
• Maintain a robust deal pipeline.

Recruiting & Employee Development

• Build a high-performing team by hiring and onboarding A-players for all key roles.
• Implement a structured employee training and development program aligned with direct sales strategy and company values.

Customer Knowledge & Relations

• Achieve a customer satisfaction score through proactive relationship management and service excellence.
• Implement a data-driven customer feedback loop with review cycles to enhance product offerings and service delivery.
• Drive increase in repeat customer purchases by strengthening after-sales support and relationship management.

Strategic Execution & Compliance

• Own and execute current go-to-market strategy that establishes the company as a leader in the vocational truck sector.
• Ensure all strategic initiatives are completed on time and within budget while aligning with corporate objectives.
• Maintain full compliance with industry regulations and safety standards.

Competencies & Expertise:

Leadership & Decision-Making

• Proven ability to lead cross-functional teams across product, sales, engineering, and operations.
• Strong decision-making skills, particularly in high-growth and competitive market environments.
• Excellent communication and interpersonal skills to foster collaboration and alignment.

Industry Knowledge & Market Insight

• Deep understanding of vocational truck industry trends, technologies, and competitive landscape.
• Established network and reputation within the vocational trucking industry.
• Knowledge of fleet operations, regulatory requirements, and customer pain points.

Strategic Thinking & Execution

• Ability to analyze market opportunities and risks, turning insights into executable strategies.
• Strong ability to develop and implement short- and long-term business strategies aligned with company goals.

Customer-Centric Focus

• Commitment to understanding, anticipating, and exceeding customer expectations.
• Ability to drive customer-first innovation and continuous improvement initiatives.

Results-Oriented Approach

• Proven track record of achieving aggressive sales growth and business expansion.
• Strong ability to drive accountability, execution, and performance within teams.

Innovation & Engineering Acumen

• Experience in leading product development, engineering, and commercialization.
• Ability to foster a culture of continuous improvement and innovation within the organization.

Experience & Qualifications:

• Minimum 15 years of progressive management experience, with at least 10 years in a senior executive role with full P&L responsibility.
• Strong experience in the Waste Industry
• Demonstrated success in the refuse truck industry, preferably in OEM, or waste management segments.
• Proven expertise in sales, business development, product management, and strategic execution.
• Strong financial acumen and understanding of truck applications.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.

Location & Benefits:

• Location: Birmingham, Alabama (onsite role with travel as required).
• Compensation: Competitive base salary with performance-based incentives.
• Benefits: Medical, dental, vision, 401K plan, and additional executive benefits