Chief Brand & Integrated Marketing Leader

Empower; United States; Hybrid; USD 187,000 - 271,000; Full time

Benefits offered by this job

Medical/dental/vision and life insur.

401(k) with company match

Tuition reimbursement

Generous paid time off

Paid volunteer time

Parental leave and disability benefits

Diversity and inclusion BRGs

Job summary

Empower, a leading financial services company in the United States, seeks a Head of Integrated Marketing to steer enterprise brand strategy and integrated campaigns across channels. You will partner with executives to translate business priorities into marketing initiatives that drive brand equity, customer acquisition, and retention.

You will lead cross-functional teams, manage large paid media investments, and shape brand architecture to strengthen differentiation and growth.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 12+ years of brand and marketing leadership experience.
• Experience building, strengthening, or accelerating a nationally recognized consumer brand.
• Experience developing integrated campaigns across traditional, digital, social, and experiential channels.
• Demonstrated ability to influence executive stakeholders and collaborate across complex organizations.

Responsibilities

• Own and evolve enterprise brand strategy, positioning, value proposition, and brand architecture.
• Translate priorities into integrated marketing strategies for brand communications and go-to-market initiatives.
• Lead full-funnel marketing strategy, brand marketing, paid media, and integrated campaigns across awareness to retention.
• Direct brand and paid media investment strategy, budget allocation, and channel planning.
• Establish processes for planning, briefing, prioritization, execution, measurement, and optimization.
• Ensure brand consistency across paid, owned, and earned media and customer touchpoints.

Skills

Brand strategy

Integrated marketing

Paid media management

Budget management

Stakeholder influence

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or MBA

Job description

Empower, a leading financial services company in the United States, seeks a Head of Integrated Marketing to steer enterprise brand strategy and integrated campaigns across channels. You will partner with executives to translate business priorities into marketing initiatives that drive brand equity, customer acquisition, and retention.

You will lead cross-functional teams, manage large paid media investments, and shape brand architecture to strengthen differentiation and growth.