Brand Marketing Manager

Fastly, Inc.; Los Angeles (CA); Vor Ort; USD 120.000 - 170.000; Vollzeit

Zusammenfassung

Fastly, Inc. in Los Angeles is seeking a Brand Marketing Manager to shape how the world perceives the company and elevate brand consistency across channels.

You will lead programs to drive awareness and understanding while enabling teams and agencies to represent a unified brand. You will collaborate with creative, PR, content, campaigns, and product teams to safeguard and elevate the brand globally, reporting to the Senior Director of Brand & Market Influence.

Aufgaben

• Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
• Create systems and processes for managing consistency and adherence to the company's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
• Manage external brand agencies, vendor relationships, and production budgets
• Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
• Collaborate cross-functionally with Product Marketing, Field Marketing, Campaigns, and Digital to reduce messaging fragmentation and align with pipeline activities
• Partner with PR, content, and executive teams to build brand-level thought leadership initiatives
• Write clear, inspiring creative briefs that bridge strategy decks and creative execution

Jobbeschreibung

the company helps people stay better connected with the things they love. the company's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers' applications as close to their end-users as possible at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. the company's customers include many of the world's most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: October 13, 2026

Anticipated Posting Close Date: November 13, 2026

Job posting may close early due to the volume of applicants.

Brand Marketing Manager

As the company Brand Marketing Manager, you will help shape how the world perceives the company. You will have the opportunity to shape and evolve our brand, drive brand awareness and understanding, and ensure brand consistency across all marketing channels. You will lead enablement programs to ensure our employees and agency partners understand our brand strategy and identity. Reporting to the Senior Director of Brand & Market Influence, you will serve as the steward turning brand positioning into integrated campaigns, governance, and measurement. You will collaborate cross-functionally with creative, PR, content, integrated campaigns, and product teams to safeguard and elevate the the company brand globally.

What You'll Do:

• Program Management: Translate brand strategy into actionable program plans, creative briefs, and integrated campaign kickoffs alongside digital and campaign teams
• Governance and Evangelization: Create systems and processes for managing consistency and adherence to the company's brand identity, style guides, asset libraries, and self-serve training programs that make it easy for every team to show up as one brand
• Agency Management: Manage external brand agencies, vendor relationships, and production budgets
• Brand Measurement and Insights: Support brand measurement, including brand health tracking, campaign effectiveness, and message testing
• Partner Cross-Functionally: Collaborate seamlessly with Product Marketing, Field Marketing, Campaigns, and Digital to help reduce messaging fragmentation and ensure brand initiatives anchor, amplify, and align with pipeline generation activities
• Thought Leadership: Partner with PR, content, and executive teams to build and align brand-level thought leadership initiatives
• Brief and Inspire Creative Concepts: Act as a bridge between high-level strategy decks and creative execution, writing clear, inspiring creative briefs that challenge our internal teams and external agency