Executive Director, Brand & Growth Marketing

Empower Retirement, LLC; Overland Park (KS); Vor Ort; USD 187.000 - 271.000; Vollzeit

Benefits dieser Stelle

401(k) match

Paid time off

Volunteer time

Tuition reimbursement

Zusammenfassung

Empower Retirement, LLC seeks an accomplished Head of Integrated Marketing to lead the enterprise brand strategy, positioning, and architecture. You will collaborate with executive leadership to translate business goals into integrated marketing initiatives that drive acquisition, engagement, and growth.

The role oversees full-funnel campaigns, brand communications, and paid media across multiple channels, ensuring a consistent brand experience and measured impact on business outcomes.

Qualifikationen

• Bachelor's degree in Marketing or related field required.
• 12+ years of brand and marketing leadership experience at scale.
• Experience building nationally recognized consumer brands.
• Experience executing full-funnel marketing strategies.
• Experience managing large-scale paid media investments and budgets.

Aufgaben

• Own and evolve enterprise brand strategy and architecture with leadership.
• Translate business priorities into integrated marketing strategies.
• Lead full-funnel marketing strategy and campaigns across channels.
• Direct brand and paid media investment strategy and budgeting.
• Establish integration across creative, media, product, and business functions.

Kenntnisse

Brand strategy

Integrated marketing

Paid media management

Budget management

Cross-functional leadership

Executive stakeholder management

Ausbildung

Bachelor's degree in Marketing or related field

MBA (preferred)

Tools

Marketing analytics platforms

Campaign performance reporting

Jobbeschreibung

Empower Retirement, LLC seeks an accomplished Head of Integrated Marketing to lead the enterprise brand strategy, positioning, and architecture. You will collaborate with executive leadership to translate business goals into integrated marketing initiatives that drive acquisition, engagement, and growth.

The role oversees full-funnel campaigns, brand communications, and paid media across multiple channels, ensuring a consistent brand experience and measured impact on business outcomes.