Brand & Growth Leader — Integrated Marketing VP

Empire-Today-LL; Northlake (IL); On-site; USD 240,000 - 280,000; Full time

Benefits offered by this job

Paid time off and holiday pay

Wellness program

Professional development & career adv.

Lots of perks

Job summary

Empire Today seeks a visionary Vice President of Brand and Integrated Marketing to lead a data-driven, company-wide marketing strategy across digital, traditional media, and in-home experiences. You will partner with field leadership to articulate differentiators and drive customer growth.

The role requires 15+ years in brand marketing with 5+ years in leadership, experience in DTC/B2B, and a proven track record of successful campaigns.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 15+ years of experience in brand and integrated marketing with at least 5 years in leadership.
• Experience in the Direct-To-Consumer, B2B, or In-Home Sales; Home improvement related industries is a plus.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Experience working in an established brand with significant growth opportunity is a plus.

Responsibilities

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy.
• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels.
• Cultivate and manage high-performing agency partnerships, fostering collaborative innovation.
• Drive seamless integration of brand promotions across touchpoints for a consistent journey.
• Establish and refine a comprehensive promotional strategy to maximize visibility and engagement.
• Define and enforce brand guidelines and messaging standards across channels.
• Oversee creative with a focus on a high velocity, data-driven performance function.
• Define and execute an organic social strategy and end-to-end content strategy.

Skills

Leadership

Communication

Strategic thinking

Market research

Education

Bachelor's degree in marketing, business, or a related field

Job description

Empire Today seeks a visionary Vice President of Brand and Integrated Marketing to lead a data-driven, company-wide marketing strategy across digital, traditional media, and in-home experiences. You will partner with field leadership to articulate differentiators and drive customer growth.

The role requires 15+ years in brand marketing with 5+ years in leadership, experience in DTC/B2B, and a proven track record of successful campaigns.