Chief Audience Strategy & Activation

dentsu; New York (NY); Hybrid; USD 136,850 - 170,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short‑term and long‑term disability保险

Job summary

Dentsu Amplifi in New York City is seeking a Director, Audience & Activation Strategy to lead audience targeting strategies that drive measurable business outcomes across digital media channels. This role sits at the intersection of audience strategy, identity, data, and media activation.

You will help answer critical questions about who to target, data sources, activation across channels, match rates, and measurement.

Qualifications

• Deep expertise in audience targeting, segmentation, and activation.
• Strong understanding of identity resolution and audience data ecosystems.
• Hands‑on experience with paid media platforms, DSPs, retail media, and programmatic activation.
• Knowledge of first‑party data, third‑party audiences, CRM data, and identity‑based targeting.
• Experience measuring audience performance and translating insights into actionable recommendations.
• Ability to connect audience strategy with measurable business outcomes.
• Collaborative, consultative approach to partnering with cross‑functional stakeholders.

Responsibilities

• Develop audience targeting strategies aligned to business and marketing objectives.
• Design, build, and optimize audience segments using first‑party, third‑party, and identity-based data.
• Drive audience activation across platforms including Google, Meta, TikTok, programmatic DSPs, CTV, retail media, and emerging channels.
• Partner closely with media, analytics, data science, product, and activation teams to improve audience performance and effectiveness.
• Optimize audience match rates, activation strategies, and cross-channel targeting approaches.
• Evaluate audience data providers, identity partners, and emerging targeting capabilities.
• Lead testing, measurement, and optimization efforts to demonstrate the impact of audience strategies.
• Serve as a trusted advisor on identity resolution, audience design, activation best practices, and measurement frameworks.

Skills

Audience targeting

Identity resolution

Programmatic activation

DSP platforms

First‑party data

CRM data

Cross‑channel activation

Job description

Dentsu Amplifi in New York City is seeking a Director, Audience & Activation Strategy to lead audience targeting strategies that drive measurable business outcomes across digital media channels. This role sits at the intersection of audience strategy, identity, data, and media activation.

You will help answer critical questions about who to target, data sources, activation across channels, match rates, and measurement.