Director, Audience & Activation Strategy

dentsu; New York (NY); Hybrid; USD 136,850 - 170,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short‑term and long‑term disability保险

Job summary

Dentsu Amplifi in New York City is seeking a Director, Audience & Activation Strategy to lead audience targeting strategies that drive measurable business outcomes across digital media channels. This role sits at the intersection of audience strategy, identity, data, and media activation.

You will help answer critical questions about who to target, data sources, activation across channels, match rates, and measurement.

Qualifications

• Deep expertise in audience targeting, segmentation, and activation.
• Strong understanding of identity resolution and audience data ecosystems.
• Hands‑on experience with paid media platforms, DSPs, retail media, and programmatic activation.
• Knowledge of first‑party data, third‑party audiences, CRM data, and identity‑based targeting.
• Experience measuring audience performance and translating insights into actionable recommendations.
• Ability to connect audience strategy with measurable business outcomes.
• Collaborative, consultative approach to partnering with cross‑functional stakeholders.

Responsibilities

• Develop audience targeting strategies aligned to business and marketing objectives.
• Design, build, and optimize audience segments using first‑party, third‑party, and identity-based data.
• Drive audience activation across platforms including Google, Meta, TikTok, programmatic DSPs, CTV, retail media, and emerging channels.
• Partner closely with media, analytics, data science, product, and activation teams to improve audience performance and effectiveness.
• Optimize audience match rates, activation strategies, and cross-channel targeting approaches.
• Evaluate audience data providers, identity partners, and emerging targeting capabilities.
• Lead testing, measurement, and optimization efforts to demonstrate the impact of audience strategies.
• Serve as a trusted advisor on identity resolution, audience design, activation best practices, and measurement frameworks.

Skills

Audience targeting

Identity resolution

Programmatic activation

DSP platforms

First‑party data

CRM data

Cross‑channel activation

Job description

Job Description

Hybrid position based in New York City. Candidates must be located within commuting distance of our NYC office and be able to work onsite as required.

About The Role

We're seeking a Director, Audience & Activation Strategy to lead the development of audience targeting strategies that drive measurable business outcomes across digital media channels.

This role sits at the intersection of audience strategy, identity, data, and media activation, serving as a subject matter expert responsible for ensuring audience solutions are designed, activated, optimized, and measured effectively across today's complex media ecosystem.

You will help answer critical questions such as:

• Who should be targeted and why?
• Which data sources will deliver the highest-quality audiences?
• How should audiences be activated across channels for maximum performance?
• How can audience match rates, targeting accuracy, and campaign outcomes be improved?
• How can audience strategies be measured and optimized to drive stronger business results?

What You'll Do

• Develop audience targeting strategies aligned to business and marketing objectives.
• Design, build, and optimize audience segments using first-party, third-party, and identity-based data.
• Drive audience activation across platforms including Google, Meta, TikTok, programmatic DSPs, CTV, retail media, and emerging channels.
• Partner closely with media, analytics, data science, product, and activation teams to improve audience performance and effectiveness.
• Optimize audience match rates, activation strategies, and cross-channel targeting approaches.
• Evaluate audience data providers, identity partners, and emerging targeting capabilities.
• Lead testing, measurement, and optimization efforts to demonstrate the impact of audience strategies.
• Serve as a trusted advisor on identity resolution, audience design, activation best practices, and measurement frameworks.

What We're Looking For

We're seeking a strategic leader who understands the complete audience lifecycle:

Identity → Audience Creation → Activation → Measurement → Optimization

The ideal candidate brings:

• Deep expertise in audience targeting, segmentation, and activation.
• Strong understanding of identity resolution and audience data ecosystems.
• Hands‑on experience with paid media platforms, DSPs, retail media, and programmatic activation.
• Knowledge of first‑party data, third‑party audiences, CRM data, and identity‑based targeting.
• Experience measuring audience performance and translating insights into actionable recommendations.
• The ability to connect audience strategy with measurable business outcomes.
• A collaborative, consultative approach to partnering with cross‑functional stakeholders.

Preferred Backgrounds

Candidates may come from:

• Audience Strategy
• Data & Identity Solutions
• Programmatic Media
• Retail Media Networks
• AdTech or MarTech Organizations
• Advanced Analytics & Activation Teams
• Media Platforms or Audience Product Organizations

Why Join Us?

This is an opportunity to shape audience strategy at scale, working across data, technology, media, and analytics to create innovative targeting solutions that deliver measurable impact. You'll collaborate with cross-functional teams, influence enterprise-wide strategy, and help define how audience and identity capabilities drive business growth.

This role offers the chance to be a key voice in the future of audience strategy while working in a highly collaborative hybrid environment based in our New York office.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $136,850 - $170,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short‑term and long‑term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, we are here to support you.