Associate Director, Audience Data Partnerships

dentsu; New York (NY); Hybrid; USD 114,425 - 160,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid holidays

Paid parental leave

Job summary

Dentsu Amplifi in New York City seeks an Associate Director, Audience Data Partnerships to shape and expand the data ecosystem powering audience targeting, activation and measurement. You will manage strategic relationships with data and identity partners, evaluate new data opportunities, and ensure assets are integrated and adopted across the organization.

This role sits at the intersection of data partnerships, audience strategy, media technology, and commercialization.

Qualifications

• Experience managing data partnerships and partner relationships.
• Knowledge of audience targeting, activation, and measurement.
• Understanding of APIs, data onboarding, and data delivery workflows.

Responsibilities

• Manage and grow relationships with data providers and identity partners.
• Identify and evaluate new data partnership opportunities.
• Coordinate onboarding, integration, and operational management of partner data assets.
• Partner with product, engineering, and audience teams to ensure data accessibility and usability.
• Drive awareness and adoption of audience data solutions.
• Support commercialization efforts and maximize data partnerships revenue.
• Collaborate across stakeholders for seamless execution of data initiatives.

Skills

Data partnerships

Audience strategies

AdTech/MarTech

Product operations

Strategic account management

Vendor management

Cross-functional leadership

Industry knowledge

Job description

Job Description

Please Note: This is a hybrid position based in New York City. Candidates must be able to work from our NYC office on a regular basis and should be located within a reasonable commuting distance.

About The Role

We're seeking an Associate Director, Audience Data Partnerships to help shape and expand the data ecosystem that powers audience targeting, activation, and measurement solutions.

This role sits at the intersection of data partnerships, audience strategy, media technology, and commercialization. You'll be responsible for managing strategic relationships with data and identity partners, evaluating new data opportunities, and ensuring audience data assets are successfully integrated, adopted, and leveraged across the organization.

This is not a pure sales role or a deeply technical engineering position. Instead, we're looking for a relationship-driven strategist who can connect business needs, partner capabilities, and operational execution to deliver meaningful value for clients and the business.

What You'll Do

• Manage and grow relationships with third-party data providers, identity partners, and strategic technology vendors.
• Identify and evaluate new data partnership opportunities that enhance audience targeting and activation capabilities.
• Coordinate onboarding, integration, and operational management of partner data assets.
• Partner with product, engineering, and audience teams to ensure data is accessible, usable, and aligned with business needs.
• Drive internal awareness, education, and adoption of audience data solutions.
• Support commercialization efforts and help maximize the value and revenue potential of data partnerships.
• Collaborate across multiple stakeholders to ensure seamless execution of partnership initiatives and data-related projects.

What We're Looking For

The ideal candidate combines strong partnership management skills with operational excellence and commercial thinking.

You'll be successful in this role if you can:

• Build and maintain strategic partner relationships.
• Manage complex projects and cross-functional initiatives.
• Navigate ambiguity and solve problems proactively.
• Influence stakeholders across business and technical teams.
• Understand the operational lifecycle of data partnerships from onboarding through activation and adoption.
• Balance relationship management with execution and business impact.

Key Experience

Successful candidates may bring experience in:

• Data partnerships and partner management
• AdTech or MarTech ecosystems
• Audience and identity data solutions
• Platform partnerships
• Product operations
• Strategic account management
• Media, advertising, or marketing technology organizations
• Vendor management and cross-functional program leadership

Additionally, candidates should have enough technical knowledge to understand concepts such as:

• APIs and data integrations
• Data onboarding and delivery workflows
• Cloud storage environments
• Data transfer processes
• Audience and identity data solutions

While technical fluency is important, this role focuses on driving alignment, adoption, and business outcomes rather than hands-on engineering.

Why Join Us?

This is an opportunity to play a pivotal role in shaping audience data capabilities and strategic partnerships that support advanced targeting, activation, and measurement solutions. You'll work across product, technology, commercial, and partner organizations to influence strategy, drive innovation, and help build scalable solutions that create measurable business impact.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $114,425 - $160,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.