Chief Audience Growth & Digital Strategy Lead

Bonneville International; Seattle (WA); On-site; USD 92,000 - 103,000; Full time

Benefits offered by this job

401(k) match

Maternity/Parental leave

Tuition reimbursement

PTO 120 hours

Volunteer time off

EAP services

Job summary

Bonneville Seattle is seeking a Director of Audience Development to lead digital growth across web, apps, audio, and social platforms. You will shape editorial voice, set KPIs, and align content with station brands while guiding a team of editors and producers.

This role requires strong analytics, strategy, and collaboration with programming, sales, and IT. On-site in Seattle, with opportunities to drive revenue and audience engagement across multi-channel franchises.

Qualifications

• Experience leading a large-scale digital content property and managing employees.
• Strong writing, editing, and video editing skills.
• Ability to analyze digital performance data and establish KPIs.

Responsibilities

• Develop and execute digital audience growth strategies across platforms.
• Establish editorial voice and brand identities for multiple sites.
• Lead digital content staff, including hiring, coaching, and performance reviews.
• Coordinate with programming, sales, and IT to align content and revenue goals.
• Use analytics to guide decisions and share actionable insights.

Skills

Audience development

Digital strategy

Leadership

Content management

Analytics

Editorial vision

Team management

SEO basics

Social media

Budget planning

Education

Bachelor’s degree in communications, marketing, journalism, computer science, or related field

Tools

CMS

HTML

Job description

Bonneville Seattle is seeking a Director of Audience Development to lead digital growth across web, apps, audio, and social platforms. You will shape editorial voice, set KPIs, and align content with station brands while guiding a team of editors and producers.

This role requires strong analytics, strategy, and collaboration with programming, sales, and IT. On-site in Seattle, with opportunities to drive revenue and audience engagement across multi-channel franchises.