Chevrolet General Sales Manager

Jerry Seiner Salt Lake City; Salt Lake City (UT); On-site; USD 90,000 - 150,000; Full time

Job summary

Jerry Seiner Chevrolet in Salt Lake City seeks an experienced General Sales Manager to lead our Chevrolet sales operation. This hands-on role requires visible leadership on the floor, coaching managers and salespeople, and driving the team toward sales and profitability goals.

You will manage desking, negotiations, and CRM follow-up, while collaborating with the GM and marketing to drive advertising, promotions, and lead generation.

Qualifications

• 3+ years automotive sales leadership experience.
• Hands-on leader able to coach managers and salespeople.
• Strong understanding of dealership operations, inventory, CRM, and F&I processes.

Responsibilities

• Lead, coach, and hold the sales management team accountable for execution and results.
• Recruit, train, and develop sales staff and managers with strong product knowledge and customer service.
• Maintain an active presence on the showroom floor to support teams and close deals.
• Set and monitor goals for sales volume, gross profit, and customer satisfaction.
• Oversee desking, negotiations, deal structure, and coordination with the finance team.
• Forecast sales performance and communicate opportunities and challenges to leadership.
• Collaborate with marketing on advertising, promotions, and lead generation plans.
• Ensure compliance with dealership policies and applicable regulations.

Skills

Sales leadership

Team development

CRM follow-up

Negotiation

Industry knowledge

Tools

CRM software

Job description

General Sales Manager - Jerry Seiner Chevrolet

Jerry Seiner Dealerships | Salt Lake City, Utah
Full-time leadership role | Competitive compensation and benefits

Jerry Seiner Chevrolet is looking for an experienced, hands-on General Sales Manager to lead our Chevrolet sales operation. This role works closely with the General Manager and sales management team to build a strong team, deliver a consistent customer experience, and meet the dealership's sales and profitability goals.

We're looking for a leader who is visible on the sales floor, develops managers and salespeople, and brings steady follow-through to daily operations.

What You'll Do

• Lead, coach, and hold the sales management team accountable for consistent execution and results.
• Recruit, train, and develop salespeople and managers, building a team with strong product knowledge and customer service skills.
• Maintain an active presence on the sales floor, helping managers coach their teams, support customers, and close deals.
• Set and monitor goals for sales volume, gross profit, customer satisfaction, lead conversion, and Chevrolet performance objectives.
• Reinforce the Jerry Seiner "Steps to the Sale" and consistent follow-up through the dealership's CRM and sales processes.
• Establish a regular cadence for daily accountability, coaching, performance reviews, and save-a-deal support.
• Oversee sales operations, including desking, negotiations, deal structure, and coordination with the finance team.
• Forecast sales performance and communicate progress, opportunities, and challenges to the General Manager.
• Manage Chevrolet inventory levels and days supply; partner with the Used Car Manager on shared inventory and sales priorities.
• Work with the General Manager and marketing team on advertising, promotions, and lead-generation plans.
• Follow dealership policies and applicable local, state, and federal regulations.

What You'll Bring

• At least 3 years of automotive sales leadership experience, with a record of developing people and improving dealership results. GSM experience or experience at a high-volume franchise dealership is preferred.
• Experience leading and coaching managers, not only individual salespeople.
• A strong understanding of dealership sales operations, inventory management, CRM follow-up, and finance and insurance processes.
• The ability to use sales and customer satisfaction results to identify opportunities and coach the team.
• Clear communication, sound judgment, and strong organizational skills.
• A customer-focused, results-oriented approach and a consistent work ethic.
• Availability to work a dealership schedule, including evenings and weekends.
• A valid driver's license and the ability to meet dealership insurance requirements.

Why Join Jerry Seiner Dealerships?

• Join an established, family-owned automotive group with a strong local reputation.
• Work with a supportive leadership team and make a meaningful impact at an established Chevrolet dealership.
• Grow your career in an environment that values leadership development, teamwork, and results.
• Receive competitive compensation and benefits.