Charleston- Marketing Manager

DRB Homes; Charleston (SC); On-site; USD 60,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Manager for its Charleston division. This dynamic role involves strategic planning and managing marketing activities to support company objectives. You will be responsible for developing and executing marketing programs, overseeing promotional activities, and conducting market research to drive sales growth. The ideal candidate will possess exceptional communication skills and a strong background in marketing, with the ability to thrive in a fast-paced environment. Join this innovative firm and make a significant impact on their marketing initiatives.

Qualifications

• Ability to juggle multiple tasks in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Experience in marketing and strategic planning.

Responsibilities

• Create and execute strategic marketing plans to achieve objectives.
• Manage promotional activities including print and electronic media.
• Conduct market research to identify sales opportunities.

Skills

Strategic Planning

Marketing Programs Execution

Budget Management

Market Research

Communication Skills

Microsoft Office Proficiency

Education

Bachelor's Degree in Marketing

3-5 Years Experience in Marketing

Job description

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JOB PURPOSE: The Marketing Manager, Charleston division, is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support.

Duties and Responsibilities:

• Create and establish strategic marketing plans to achieve company objectives for products and services
• Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share
• Generate and monitor department budget
• Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Negotiates contract terms and communicates with outside agencies and suppliers
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
• Plans and conducts market research to identify opportunities for increased sales
• Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
• Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development
• Provides post-event reports, analysis and regular status reports on sales and marketing programs
• Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings
• Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
• Provide web site management
• Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features.
• Develop and maintain Corporate Sales and Marketing Policy and Procedures
• Manage model decorating processes and maintain furniture inventory
  
  

QUALIFICATIONS:

Knowledge and Skills

• Must be able to interact and communicate with individuals at all levels of the organization
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
• Exceptional written and verbal communication skills
• Proficient knowledge of Microsoft Office applications
  
  

Education and Work Experience

• College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience
• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Residential Building Construction

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